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  1. The big lie of thought leadership in B2B

    are complementary and invaluable. Intelligence analysis  The result of all this intelligence gathering described ...

    Philip Trippenbach - 07/12/2021 - 09:12

  2. How to develop more effective alliance partner sales tools

    professionals are often faced with creating joint sales tools to promote and sell their complementary solutions. ... complementary solutions together that address the customer’s needs. These sales tools are most needed when your ... joint sales tools to promote and sell their complementary solutions. They frequently use common sales ...

    Rod Griffith - 06/10/2021 - 12:01

  3. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    complementary companies, we will be doubling down on our audience solutions business which has grown over 40% ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  4. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    is the level of complementary capability that Kingpin brings in relation to not just TMP, but Omobono.” Whilst ... complementary.” This acquisition therefore not only proves attractive for clients and encourages growth, but also ... is “‘highly complementary to what we’re trying to achieve in this industry, and to bringing in investment ...

    Lucy Gillman - 08/10/2021 - 10:04

  5. 7 alliance partner marketing pitfalls you may not know (but should)

    together to achieve  complementary  goals —goals  that are not  exactly  the same but complement   one ...   At times,  partners  with  complementary offerings, target markets, and goals find that joint marketing ... partnership refers to two companies working together to achieve  complementary  goals —goals  that are not  ...

    Rod Griffith - 26/08/2021 - 10:42

  6. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    get deeper reach and engagement with key accounts, and that’s very complementary to what you’re doing ...

    David Rowlands - 06/08/2021 - 11:18

  7. News: Intermedia Global acquires Junction to go beyond data and marketing

    complementary. They share the same values as us and the whole team is looking forward to working as one. ... over the years, we know that our services are incredibly complementary. They share the same values ...

    Kavita Singh - 21/04/2021 - 16:53

  8. Awards case study: Learn how the bcm agency won the award for ‘Martech transformation/acceleration project of the year’

    their martech by using a small number of complementary solutions as opposed to a large number of different ...

    Kavita Singh - 22/03/2021 - 17:45

  9. News: Access Intelligence Group strengthens strategic leadership team with head of corporate strategy and planning and CMO appointments

    consumers, audiences, and other stakeholders we help with our brand portfolio.Their complementary areas ... with our brand portfolio.Their complementary areas of strategic expertise will ensure we continue our ...

    Kavita Singh - 17/12/2020 - 13:16

  10. A B2B martech superstar is born as Demandbase acquires Engagio

    or organisations and (potentially) industries. Complementary and non-competitive Demandbase and Engagio have ... with the functionality of the two platforms highly complementary. Rogol has been with Demandbase for eight years, rising ...

    Joel Harrison - 17/06/2020 - 14:07 - 1 comment

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