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1. 4 tools to take your account based marketing personalisation to the next level

   sites for a campaign targeting construction companies. “I urge you to work with your sales teams ...

   Paul Snell - 02/12/2019 - 16:11

2. Scaling insight: The key to unlocking ABM success

   too many industries for this to work. So, we went to work on personas.  By carefully constructing ...

   Martin Simcock - 07/07/2019 - 21:46

3. BRAND CAMPAIGN NEWS: Galliford Try channels the Russian Revolution in new campaign

   Construction group Galliford Try has turned to the Russian Revolution for inspiration for its internal safety ... and pull up banners to be used on construction sites. The imagery used on the posters is drawn from ... the critical issue of health and safety in the construction industry.” 78 anonymous user News ...

   Jason Taylor - 23/05/2012 - 11:46

4. Financial services websites fail readability tests

   (proportion of sentences with passive construction); Long sentences (in excess of 25 words), and; Complex word ...

   Paul Snell - 15/06/2018 - 14:26

5. Rebecca Little

   skills lie in constructing innovative approaches to generating additional revenues by identifying ...

   Scott Pringle - 23/01/2017 - 17:58

6. Almost 50% of employees in marketing and PR given no GDPR training

   engineering and manufacturing, media, and property and construction. The findings showed remote workers ...

   Rebecca Ley - 11/09/2018 - 12:31

7. Best B2B customer relationship campaign- Runner up

   Red C Campaign: Sustainable construction There are few bigger items on the agenda for the UK than ... Sustainable construction There are few bigger items on the agenda for the UK than sustainability.  Fuelled ... Sustainability is a particularly important and controversial issue in the construction industry. The UK ...

   a12admin a12 - 14/12/2007 - 00:00

8. CASE STUDY: 'Best Green Foot Forward' runner up best public relations campaign for Interbuild

   Interbuild is a leading construction trade exhibition, owned by EMAP construct. Challenge ... knowledgebank/branding/case-studies/case-study-best-green-foot-forward-runner-best-public-relations- Interbuild is a leading construction trade exhibition, owned by EMAP construct. Challenge ... broadcast channels were invited to see the construction industry in action. Page three girls from the Daily ...

   a12admin a12 - 26/11/2009 - 00:00

9. CASE STUDY: 'Construction Site Soccer' by Hewden

   The recession has hit the construction industry hard.  With fewer projects being commissioned, ... knowledgebank/demand-generation/case-studies/case-study-construction-site-soccer-hewden The recession has hit the construction industry hard.  With fewer projects being commissioned, ... launched a cost-effective campaign called Construction Site Soccer, designed to capitalise ...

   a12admin a12 - 12/08/2010 - 00:00 - 1 comment

10. 5 business concepts all B2B marketers should know

    it wisely Time may be a man-made construct, but that doesn't diminish its value or the sense of urgency ...

    Sam Bocetta - 02/03/2020 - 15:50

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