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  1. B2B case study interviews: 7 life-changing questions

    that this decision has made a real-world difference to your customer’s business.  And, most importantly, you need ... with your customer. Ultimately, if you want a reader to really engage with your case study, they have ... to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions ...

    David McGuire - 30/03/2023 - 14:31

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    as it did their SME customers’. The company fully understood that by providing ‘The Way to Grow,’ helping ... SMEs in their quest to grow, they could become an integral partner in their SME-customers’ business ... and as their corporate signature. They made it the basis of their first advertising campaign and prominently announced ...

    Sue Mizera - 09/03/2023 - 11:16

  3. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    their relations with customers, and bolster morale; and it was this brand, created entirely by the staff, that did ... was documented in significant improvements in employee and customer satisfaction and in new contracts vs. ...

    Sue Mizera - 27/02/2023 - 15:39

  4. A new year, a new set of priorities: Tackling your 2023 budget

    of the competitors be more compelling? Again, if you’ve not done it, start it today – and be honest. 3. Be a customer ... And this experience is the same with many companies; from inadequate customer service to frustrating buying processes, ... the insight you can gain from being a customer for a day is almost immeasurable in its value to how you can ...

    Oliver Budworth - 25/01/2023 - 14:36

  5. Propolis marketing lead

    and procure B2B Marketing customer data to support marketing campaigns Close collaboration with sales, ... customer success, content, product management and Propolis Experts using customer insight, Propolis content ... to define themes addressing key pain points for customers and articulating these themes into a compelling ...

    Jennie Barrick - 20/01/2023 - 14:41

  6. Revenue operations manager

    and increasingly in the US. B2B Marketing are looking to accelerate growth in the next three years through further ... and customer success functions. Key Responsibilities Ownership of B2B Marketing Sales and Marketing operations ... Marketing’s customer data strategy in partnership with Heads of Marketing and Sales Responsibility ...

    Jennie Barrick - 12/01/2023 - 15:20

  7. Eight essentials for a successful global marketing rebrand

    – a business with employees, customers and partners across Europe, Asia and the US. Here are seven ingredients ... with strategy  Brand purpose is the ‘why’ behind your existence and connects your employees, customers, partners ... sustainability, company culture, customer experience and relationships, so aligning corporate strategy with your ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  8. Media and training marketing executive

    and experience that maximises business performance. It is an existing and trusted brand, which is customer driven ... and always looking to enhance our customers marketing capabilities.  Our portfolio covers Propolis ...

    Jennie Barrick - 20/01/2023 - 14:33

  9. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    to all concerned, and everyone who made the shortlist – it was a significant achievement against stiff ...

    Joel Harrison - 15/12/2022 - 14:06

  10. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    are unique in their roles as they cover wholly similar territory – the customer. Think about it, what other ... branding project, wherein customers are central to the final results, are likely to set up inevitable ... a common language of SOM, competitive differentiation, business growth, and customer loyalty, (p)reference. ...

    Sue Mizera - 15/12/2022 - 08:40


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