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  1. Six B2B industries that should be leveraging marketing automation

    a unique sales cycle that often involves selling via distributors and resellers. The sector is known ... for manufacturers, as it enables them to: Implement an account-based marketing strategy for ‘dream’ distributors ...

    Tom Ryan - 14/12/2021 - 08:58

  2. Four tips and tricks to think differently about content management and improve digital experiences

    building experiences.  The ability to efficiently provide content to distributors, wholesalers ...

    Kieron McCann - 10/11/2021 - 14:59

  3. Awards case study: How Silver Agency won Gold for 'Most commercially successful campaign' for its work for Dell Technologies

    Dell Technologies’ global partner network of high-tier distributors, resellers and specialist cloud ... and even partner type – whether distributor, managed service provider (MSP) or valued-added reseller (VAR). ... to items dedicated to the channel (resellers and distributors for their benefit) and through-partner items ...

    David Rowlands - 02/06/2021 - 11:09

  4. Awards case study: How Really B2B's campaign for Kettyle Irish Foods (part of the Linden Food Group) won gold for three awards

    awareness and engagement. To understand the food distributor, retail and catering buyers and create ... the following sectors: Distributors and wholesale (26%). Pubs and catering (62%). Food retail (12%). ...

    David Rowlands - 26/11/2020 - 08:29

  5. Incorrect product information is the main cause for lost revenue around B2B launches

    as the greatest obstacle when stocking or attempting to secure a distributor for a product.  A quarter also ... obstacle when stocking or attempting to secure a distributor for a product. A quarter also revealed ...

    Kavita Singh - 25/10/2019 - 10:34

  6. Is the tide turning for channel marketing?

    size of the reseller/distributor audience means it's very mixed – with some very sophisticated ... polarity Some resellers or distributors have done very well out of Covid, and found business is booming. ... and resellers/distributors complaining about prioritisation within the mindset of their partners, and the importance ...

    Joel Harrison - 21/08/2020 - 10:45

  7. How to own the floor at your next trade show (even if it’s virtual)

    four micro-audience targets: builders, contractors, distributors and architects. Each audience ...

    Mark Shevitz - 28/09/2020 - 11:30

  8. B2B eCommerce Benchmarking Report

    wholesalers and distributors approach their digital commerce channels. COVID-19 has accelerated the need ...

    Jack Mann - 02/06/2020 - 09:51

  9. The changing channel in the tech sector

    These can range from small, boutique agencies to huge multinational consultancies. Distributor: Distributors ...

    Kavita Singh - 06/04/2020 - 10:46

  10. Episerver acquires Insite Software

    commerce experiences for manufacturers and distributors. In November, Episerver acquired personalisation ... the market for manufacturers and distributors is accelerating quickly. Joining Episerver will help us expand ...

    Kavita Singh - 18/12/2019 - 10:02

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