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  1. How chatbots can enhance your ABM strategy

    recognizing the need to better engage their market, are adopting conversational marketing strategies ... approach. Gathering data to create better buying experiences Account-based chat removes friction from ...

    Justin McDonald - 19/01/2022 - 09:16

  2. Three demand generation focus areas you need to know

    algorithms allows them to process big data in real-time and understand consumer behavior better than ever ... to understand their customers' needs better, build custom content accordingly and analyse how satisfied ... campaigns to get better results, reduce costs & close more deals faster. Achieve greater visibility ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    conversion rates and 25% reduction in deal-to-close time.  “Today’s B2B buyer demands a better, more ...

    David Rowlands - 20/01/2022 - 14:46

  4. Why you need emotional marketing in 2022

    for a client, or better still, have captured it in case studies and testimonials, and then you can start ... suggest it will achieve the desired outcome, neuroscientists are better placed to say how the human ...

    David Rowlands - 20/01/2022 - 08:51

  5. How to break down data silos and become the data-driven marketer you need to be

    in their data,” he says. “That, ultimately, helps to better segment customer into more homogenous groups, whether ...

    Daniela fernandes - 18/01/2022 - 10:42

  6. Five ways AI impacts demand generation

    capabilities, AI only gets better at its work as it analyses more data. AI-powered lead scoring tools often pick ... and self-nurture. 3. Collect better information on leads It’s no secret that one of the challenges facing B2B ... that can create a better understanding of your leads, visitors and customers. For example, a company could ...

    Satish Sadasivan - 14/01/2022 - 09:00

  7. How to bridge the sales and marketing alignment gap – once and for all

    – using shared tools? Ultimately, what financial impact could a better alignment of sales and marketing ...

    John Cheney - 17/01/2022 - 10:01

  8. Abhi Morjaria on diversity and inclusion in B2B spheres

    understand and want to help for not just a better workplace, but for allowing those unheard ... innovation and better decision-making. I challenge every company to look at their workforce and honestly say ...

    David Rowlands - 12/01/2022 - 14:12

  9. Improving CX with revenue enablement

    on helping them implement strategies and tactics to create better marketing (customer) experiences and drive ... better align marketing and sales teams, which all too often became a discussion on MQL's ... to make better use of this data. I am suggesting that the amount of engagement and therefore data, ...

    Adam Mincham - 10/01/2022 - 09:12

  10. What’s in store for B2B marketing in 2022?

    our plans are changing yet again. One thing I have got better at in the last two years of the pandemic ... into previously high human touch roles, especially professional services with Ai providing better quality, cheaper ... algorithms to do everything from maintaining call quality to help us take better pictures, and of course, ...

    David Rowlands - 07/01/2022 - 15:27

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