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  1. How to realise the full potential of sustainability marketing

    and integrated. Here are some ideas for achieving this: Rally around purpose Keep your promise at all touchpoints. ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Four game-changing insights driving customer acquisition in a digital world

    to know it’s the only option. Four game-changing insights Have you heard of the 3% rule? The idea comes ... ideas. 1. Use insights to create segments and personae First, you’re going to research your segment. You ... receptive to conversations. Provide ideas on content that sales can share, so they become subject matter ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  3. 11 words to delete from your B2B copy

    the idea got dressed up in language that was more complicated than it needed to be. You know, the kind we ...

    David McGuire - 18/11/2021 - 16:34

  4. Universal identity resolution is a myth. It’s also a bad idea

    Digital General B2B marketing Marketing technology Professional development Master- Data Strategy, Insight & Intelligence The third-party cookie is on its way out, but the mirage of the universal ID persists. Marketers should be sceptical about the hy ...

    Ray Kingman - 05/11/2021 - 09:31

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    then including reviews or testimonials on there is a great idea. By building a one-stop-shop for your clients ... investment, taking the time to respond publicly to feedback is a great idea.  Be sure to maintain ...

    John Allen - 17/11/2021 - 08:39

  6. The 360-degree customer view: What does it mean and how can you actually achieve it?

    loves the idea of customer obsession and a 360-degree customer view, don’t they? Well, we’re ... the idea of customer obsession and a 360-degree customer view, don’t they? Well, we’re no different at B2B ...

    David Rowlands - 04/11/2021 - 11:22

  7. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    are clearly seeking fresh perspectives. The study finds that 81% of leaders want provocative ideas which ...

    Andrew Mildren - 02/11/2021 - 15:10

  8. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    on managing the process of innovation in an organisation and working to originate new ideas, chief innovation ...

    David Rowlands - 28/10/2021 - 16:41

  9. Taking the pulse of your brand and communications

    think. For example, a simple survey of customers would give you an idea of their views. In a similar ...

    Mercè Cozens - 27/10/2021 - 09:57

  10. Thinking of starting a B2B podcast? Ask these three questions first

    your idea at an intersection where some of them meet: 1. A very, very niche audience. You can do better ... really explain what the show was about. So we took the core idea of getting likeminded experts to talk ... want to state those aims in public. The idea of having a podcast is really attractive. But in practice, ...

    David McGuire - 20/10/2021 - 09:34


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