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  1. Simon Daniels on the MOPs dos and don’t for 2022

    events are properly tracked, you’ve got no idea about the benefit that they deliver. It’s a huge missed ...

    David Rowlands - 25/01/2022 - 08:55

  2. Three demand generation focus areas you need to know

    Contextualisation is about uniting valuable customer insights with relevant ideas and opportunities to guide people ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. 10 lessons learned after 10 years of modern selling

    of the team. To see Showpad evolve from what was once an idea to the platform that it is today, and from ... their ideas and opinions more freely regardless of hierarchy. It's important to encourage people ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  4. Eight areas that marketing need to focus on to future-proof their 2022

    I love new ideas to help sales and marketing manage the office/WFH challenge efficiently. The company ...

    Kate Cox - 10/01/2022 - 15:16

  5. Improving CX with revenue enablement

    thing to do. I cannot recall a discussion where this was disputed or stated as a bad idea. The challenge ...

    Adam Mincham - 10/01/2022 - 09:12

  6. Practical magic: Cooking up a potion for success for your ABM programme

    a good idea to demonstrate what you’ve done with other accounts, or to bring up anything else that you ... concerns and bring ideas to the sales team—they will often appreciate your input. Elise cautioned against ...

    David Rowlands - 07/01/2022 - 09:03

  7. twogether on winning Gold for ‘Best use of direct mail’

    to be delivering the next smart idea,” he continued. Why Lego? So, why would a global software company choose Lego? ...

    David Rowlands - 21/12/2021 - 15:26

  8. Five of the best digital marketing strategies B2B can learn from B2C

    hasn’t arrived yet, we’re already getting a good idea of what it could look like for marketers from ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  9. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    and don’t just hire more of the same each time. This brings fresh ideas and perspectives into the team. I’m ...

    David Rowlands - 17/12/2021 - 15:04

  10. A linguistic exploration of the name Propolis

    idea of protecting, pro- (in support of, as in pro-ponent) and polis (city, community- metaphorical ...

    Sue Mizera - 15/12/2021 - 09:24

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