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  1. Six B2B industries that should be leveraging marketing automation

    cases and examples I’ve shared here are ideas to help those within these industries understand and get ...

    Tom Ryan - 14/12/2021 - 08:58

  2. Why your competitors are creating content in clusters (and why you should too)

    in their eyes.  2. Use keyword tools to generate content ideas  When you’re creating your content clusters, tools ...

    Kerrie Malone - 06/12/2021 - 09:28

  3. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    with (...) so that we can do what we like to do: come up with creative strategies and ideas that push us ...

    David Rowlands - 10/12/2021 - 11:46

  4. Everything you need to know to create a high-converting B2B product page design

    a page dedicated to case studies, but it’s still a good idea to use quotes from satisfied CEOs or other ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. The tautology of marketing operations job titles

    a natural fit. I actually like the idea, although I’ve yet to achieve it, of including a business analyst ... and not be expected to come up with and implement all the ideas. All that said, innovation is part and parcel so ...

    Simon Daniels - 03/12/2021 - 08:47

  6. Universal identity resolution is a myth. It’s also a bad idea

    Digital General B2B marketing Marketing technology Professional development Master- Data Strategy, Insight & Intelligence The third-party cookie is on its way out, but the mirage of the universal ID persists. Marketers should be sceptical about the hy ...

    Ray Kingman - 05/11/2021 - 09:31

  7. How to realise the full potential of sustainability marketing

    and integrated. Here are some ideas for achieving this: Rally around purpose Keep your promise at all touchpoints. ...

    Leeya Hendricks - 26/11/2021 - 09:41

  8. Four game-changing insights driving customer acquisition in a digital world

    to know it’s the only option. Four game-changing insights Have you heard of the 3% rule? The idea comes ... ideas. 1. Use insights to create segments and personae First, you’re going to research your segment. You ... receptive to conversations. Provide ideas on content that sales can share, so they become subject matter ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  9. 11 words to delete from your B2B copy

    the idea got dressed up in language that was more complicated than it needed to be. You know, the kind we ...

    David McGuire - 18/11/2021 - 16:34

  10. The 360-degree customer view: What does it mean and how can you actually achieve it?

    loves the idea of customer obsession and a 360-degree customer view, don’t they? Well, we’re ... the idea of customer obsession and a 360-degree customer view, don’t they? Well, we’re no different at B2B ...

    David Rowlands - 04/11/2021 - 11:22

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