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  1. The 360-degree customer view: What does it mean and how can you actually achieve it?

    loves the idea of customer obsession and a 360-degree customer view, don’t they? Well, we’re ... the idea of customer obsession and a 360-degree customer view, don’t they? Well, we’re no different at B2B ...

    David Rowlands - 04/11/2021 - 11:22

  2. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    then including reviews or testimonials on there is a great idea. By building a one-stop-shop for your clients ... investment, taking the time to respond publicly to feedback is a great idea.  Be sure to maintain ...

    John Allen - 17/11/2021 - 08:39

  3. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    are clearly seeking fresh perspectives. The study finds that 81% of leaders want provocative ideas which ...

    Andrew Mildren - 02/11/2021 - 15:10

  4. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    on managing the process of innovation in an organisation and working to originate new ideas, chief innovation ...

    David Rowlands - 28/10/2021 - 16:41

  5. Taking the pulse of your brand and communications

    think. For example, a simple survey of customers would give you an idea of their views. In a similar ...

    Mercè Cozens - 27/10/2021 - 09:57

  6. Five top tips to stop your content from being boring

    with fresh ideas that will keep your audience hooked. If you’re in a bit of a content rut, these five tips ... and could spark some new content ideas.  For example, if Google autofill suggests ‘meaning’, this shows ... ideas that will keep your audience hooked. It’s easy to find yourself falling back on the same old ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  7. Thinking of starting a B2B podcast? Ask these three questions first

    your idea at an intersection where some of them meet: 1. A very, very niche audience. You can do better ... really explain what the show was about. So we took the core idea of getting likeminded experts to talk ... want to state those aims in public. The idea of having a podcast is really attractive. But in practice, ...

    David McGuire - 20/10/2021 - 09:34

  8. Kate Owen on how multifaceted ABM can be applied across higher education

    For Kate, co-collaboration on content, ideas and campaigns is on the horizon. Building a wider network ... an opportunity to leverage expertise and ideas across the sector. Cross industry views prove indispensable when ...

    David Rowlands - 19/10/2021 - 16:26

  9. Agile marketing can be your enabler of opportunity

    a number of ideas. After all, agile is very much about working on lots of smaller, cross-functional ...

    Steven Cozens - 12/10/2021 - 10:45

  10. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    rejects the binary idea of this being a simple question of scaling upwards, rather suggesting that TMP ... Matt stresses the importance of designing this to be one business, not a network. He dismisses the idea ...

    Lucy Gillman - 08/10/2021 - 10:04


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