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  1. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    to this idea when something has gone wrong internally, so that’s when a lot of leadership teams go ... for customers into value created for our business? Once you have an idea of your customer needs and your entire ... journeys? This is when ideas have to turn into action. If your company has great research and a PowerPoint ...

    David Rowlands - 02/09/2021 - 09:58

  2. 3 top tips for B2B marketing teams to optimise their operations

    tech solutions might not be as exciting as brainstorming new campaign ideas. But unless you have ...

    Kerrie Malone - 01/09/2021 - 12:17

  3. eBook: The 30 Greatest Lead Generation Tips, Tricks & Ideas

    General B2B marketing Demand generation 41 Download this now Generating leads is a marketer's single most important objective. That's why Gripped have compiled the 30 greatest lead generation lessons in this brand new guide, so you can start ree ...

    Jack Mann - 13/07/2021 - 12:41

  4. Top 7 B2B inclusion and diversity campaigns and initiatives

    not perfect, and we need to keep these things in mind as much as anyone else. If you have any ideas for content ...

    Kavita Singh - 25/08/2021 - 11:11

  5. How will hybrid happen? 3 ideas B2B marketers can consider for a 2021 event.

    the benefits of in-person events. Here are some of the ideas we’ve been working on this year to make hybrid ... This is where a hub and spoke model can work. We’ve already been working on this idea for a future VivaTech. ... the online community interested, whilst offering the benefits of in-person events. Here are some of the ideas ...

    François Floribert - 12/07/2021 - 15:08

  6. How to make good content that will improve your SEO

    these questions. Came up with a ream of content ideas and trusted sources that we could signpost our customers to.  ... idea to old school SEO-ers (surely, linking out will just bleed authority??) but actually, structured ...

    Charlotte Hartley - 24/08/2021 - 14:56

  7. Super-charged lead generation: How to drive more ROI from your marketing

    are always on the phone, or customers are likely to be left on hold, it’s a good idea to use a Phone ...

    Kate Cox - 24/08/2021 - 15:37

  8. Ignite London 2021 Session:What’s the big idea? Finding universal truths for global campaigns

    campaign is a universal truth – the “big idea”. In this special fireside chat, Bray Leino’s Sam Crocker ...

    Jack Mann - 05/07/2021 - 11:46

  9. Creativity leads to better results

    marketing ROI and why creative ideas in B2B need to be BIG and LONG. The B2B sales cycle needs creative ... ideas that are sustainable over a longer duration and free from dreaded cliches. Traditional creative ... lead to far better marketing ROI Why creative ideas in B2B need to be BIG and LONG. Why you need ...

    Jack Mann - 22/07/2021 - 11:10

  10. Is this the end of the B2B whitepaper?

    But is there any evidence to support the idea the pandemic has rendered the format ineffective? Given the work ... to support the idea the pandemic has rendered the format ineffective? Given the work that goes ...

    Kavita Singh - 18/08/2021 - 17:25

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