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  1. What can community marketing bring to the table? with Zapnito's Charles Thiede

    so community marketing isn’t necessarily a new idea. A lot of it has happened in the social world, ...

    Kavita Singh - 13/07/2021 - 10:30

  2. The 4 pillars of being a thought leader

    of ideas Finally, you need depth of ideas. That means new tactics, new strategies, new visions ... or ideas.” When you’re executing something head down by yourself, it might appear as if you’re leading, ...

    Kavita Singh - 23/06/2021 - 10:13

  3. How to authentically represent Pride in B2B

    the brilliant idea to play a game called ‘Gay or Nay’. We had a special guest – comedian Catherine Bohart ... welcome more thoughts and ideas to add into the mix. The online event mentioned above has now become ...

    Matt Harper - 09/07/2021 - 17:35

  4. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    and relevant ideas to clients. Internally, it encourages closer cooperation between marketing, account ...

    Zoe Hominick - 09/07/2021 - 17:56

  5. 4 tips for tackling data and insight in your ABM programme

    and want to do it at scale, that’s when you’ll need a platform that can help you with these ideas. Robert ...

    Kavita Singh - 09/07/2021 - 15:49

  6. Awards case study: How Retina won Gold for 'Best use of customer insight' for its work with Thermo Fisher Scientific

    with the new knowledge of what they can achieve when they make that connection with Gibco – connecting ideas ... from the strength, scope, and scale of your connections. Connections between abstract ideas ... they make that connection with Gibco – connecting ideas, cures, and people, across careers and lifetimes, ...

    David Rowlands - 02/06/2021 - 10:06

  7. Ignite London 2021 Session: The anatomy of a creative campaign

    foundation for creative ideation How the right content, channels and data can support the big idea Watch ...

    Jack Mann - 05/07/2021 - 12:50

  8. How to be an ally post-Pride month

    any ideas for content to keep this discussion at the fore of our industry, please feel free to drop us ...

    Kavita Singh - 28/06/2021 - 14:39

  9. Creating more effective global campaigns with Sam Crocker

    things: Ensuring that campaigns are based on a ‘big idea’, and that idea rooted in a universal ‘human ... Ensuring that campaigns are based on a ‘big idea’, and that idea rooted in a universal ‘human truth’ which ...

    Kavita Singh - 29/06/2021 - 14:38

  10. Can you outsource your sales team?

    it's a good idea to leverage data subjects who fall under the technographic scope and show intent surge ...

    Satish Sadasivan - 28/06/2021 - 13:50


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