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  1. Five questions to help pinpoint your brand identity

    that into your identity right now? One brand story I really love is that of Innocent smoothies. The empire ...

    Charlotte Hartley - 23/09/2021 - 11:08

  2. CRO Playbook: 10 behaviour hacks to boost conversion

    and supported by empirical research.”   Richard Trigg, Experience Design Director Your play-by-play guide on how ...

    Jack Mann - 09/06/2021 - 11:23

  3. The 5 new rules of marketing in a downturn: Rule #1 From pandemic to recession, how marketers can capitalise during tumultuous times

    empirical studies on the impact of marketing during and after a downturn. Researchers looked at studies from ... of Advertising Research published a  review  of more than 40 empirical studies on the impact of marketing during ...

    Ted Kohnen - 11/05/2021 - 20:32

  4. Gravity London buys ‘digital-as-a-service’ Nurture to maintain global trajectory

    this space. Gravity’s growth may not be an example of rapid empire building, but it is relentless ...

    Joel Harrison - 30/11/2020 - 17:19

  5. 10 things to avoid getting wrong in account-based marketing

    accounts based on a set of consistent criteria to give you some empirically sound reasons for account ...

    Robert Norum - 14/09/2020 - 11:18

  6. How to use UX thinking to generate meaningful marketing insights

    it’s qualitative or quantitative, that it’s always empirical. Empirical data is any type of information ...

    Danny Bluestone - 03/12/2019 - 17:34

  7. How neuroscience and psychology can help B2B brands communicate with their audiences

    longer than expected?” In some cases, we test creative to empirically determine if we are achieving this. ...

    Ted Kohnen - 03/10/2019 - 09:26 - 1 comment

  8. Unite your businesses under a single brand

    by acquisition, incorporating new companies into an ever-expanding empire? Maybe one of your sub-brands is so ... Perhaps you’ve grown by acquisition, incorporating new companies into an ever-expanding empire? Maybe one ...

    Paul Snell - 07/10/2019 - 16:05

  9. How to simplify your B2B content (without dumbing down)

    Christopher R Trudeau’s 2012 study The Public Speaks: An Empirical Study of Legal Communication – in which he ...

    David McGuire - 27/11/2018 - 12:24

  10. Integrate, Unlimited and Gravity – a spate of M&A deals shows B2B is booming

    Lethbridge as the Roger Sterling (of Mad Men fame) of the UK B2B sector – and he now has the agency empire ...

    Joel Harrison - 11/04/2019 - 17:24

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