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1. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

   transforms massive amounts of tennis data into meaningful and engaging insights for fans, whilst automating ...

   Jonathan Turner - 20/07/2022 - 09:29

2. Sir Andy Murray joins American Express as brand ambassador ahead of Wimbledon

   partnership with The All England Lawn Tennis Club as Official Payment Partner of the Championships. anonymous ... Customer experience American Express is giving tennis fans the chance to play with a virtual Sir ... is an important example of how we’re backing customers and tennis fans around the globe with unique experiences ...

   Rebecca Ley - 18/06/2019 - 10:01

3. BRANDING CAMPAIGN NEWS: IBM serves up awareness campaign

   news/archive/branding-campaign-news-ibm-serves-awareness-campaign IBM, long-running partners to the All England Lawn Tennis Club, has announced it is working ...

   Jason Taylor - 18/06/2012 - 11:07

4. Don’t be complacent with your marketing development

   ago I decided to start playing tennis.  I had not really played before but I wanted a sport that would ... help me maintain fitness and that would also be enjoyable. Another reason for choosing tennis ... was that my son started playing at the age of three, and I wanted to be able to play a decent game of tennis ...

   Andy Grant - 18/04/2018 - 16:09 - 1 comment

5. Personal Branding- Ridiculous or Sublime?

   affluent, to set up a foundation, such as the Novak Djokovic Foundation.         Britain’s tennis star Andy ... was to sell their medals and trophies. Most of the winning 1966 England World Cup team sold their medals from ...

   Andy Scarth - 17/02/2015 - 13:12

6. AXA Group unveils new global positioning with Serena Williams

   starring tennis champion Serena Williams. The company aims to show customers that with AXA ... can’ in a campaign starring tennis champion Serena Williams. anonymous user News United Kingdom ...

   Molly Raycraft - 04/02/2019 - 14:15

7. NEWS: IBM transforming tennis coverage at US Open

   33662 news/archive/news-ibm-transforming-tennis-coverage-us-open IBM is continuing to transform ... digital coverage of tennis with its 2015 US Open campaign. Following its  sponsorship of Wimbledon ... Tennis Association (USTA). IBM is refining fan experience through its enhanced analytics, data collection ...

   Alex Clarke - 07/09/2015 - 14:17

8. Visa pledges to match marketing spend on Men’s World Cup for women’s football

   – including the England players Lucy Bronze and Nikita Parris and Scotland’s Kim Little – to act as brand ... the growth of the game over the next few years.“ Last night England won the SheBelieves Cup four-team ... (Chelsea, Switzerland) Lucy Bronze (Olympique Lyonnais, England) Laura Giuliani (Juventus, Italy) Caroline ...

   Paul Snell - 06/03/2019 - 11:31

9. How marketing leaders can avoid a 24/7 work culture

   During this time, Ruth was able to ramp up her passion for playing tennis. “If I could give a piece ... leave the office on time’.” After learning to play six years ago, Ruth joined a tennis club and used her ... time to practise, get onto a team and become captain. She now also runs the tennis committee. Ruth ...

   Rebecca Ley - 30/09/2019 - 11:57

10. Emirates signs record sponsorship deal with ATP

    sponsorship deal in the tennis association’s history. The five-year extension will commence in 2016 and extend ... relevant for our customers. “Tennis truly is an international sport and it is our own appreciation ... of this sport that has been the catalyst behind our growing tennis sponsorship portfolio.” The five-year ...

    Alex Clarke - 24/11/2015 - 16:33

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