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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    in and of themselves. This is opposed to doing an activity to obtain an external goal or pursuing an extrinsic ...

    Sue Mizera - 19/11/2021 - 09:34

  2. How to develop more effective alliance partner sales tools

    hasn’t obtained enough market awareness.  Sales tools for the aware stage are designed to get attention ...

    Rod Griffith - 06/10/2021 - 12:01

  3. News: Acquia acquires Widen. We spoke with their CMO to learn more

    that, simply put, it’s to obtain two additional pieces for its DXP platform: DAM and PIM. ...

    David Rowlands - 21/09/2021 - 09:19

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    to obtain an external goal or pursuing an extrinsic motivation. SDT defines three main intrinsic needs ... to obtain an external goal or pursuing an extrinsic motivation. SDT defines  three main intrinsic needs  ...

    Sue Mizera - 10/08/2021 - 16:22

  5. Straight line to concentric circles – The complex world of B2B buying in 2021

    they use: digital or in-person; they merely care about obtaining information to help them advance ...

    Satish Sadasivan - 04/08/2021 - 10:56

  6. Why customers need ‘positive friction’ in their CX experiences

    with the digitalisation of most companies. Why is now NOT the time to stop prioritising, obtaining, and acting on customer ... and obtaining this data will not only struggle to adapt and to evolve, but will begin to lose touch ... is now NOT the time to stop prioritising, obtaining, and acting on customer insight? KE: Customers matter ...

    Kavita Singh - 04/06/2021 - 11:56

  7. 6 reasons why it’s important for marketing to understand finance

    bodes well for understanding what finance needs to obtain your funding. In conclusion, while marketing ... your value add, contributing to business results and obtaining investment approval will all become ...

    Mercè Cozens - 07/07/2021 - 11:23 - 1 comment

  8. The death of third-party cookies

    If you use LI (legitimate interest), do you exclude sole traders and partners? If consent, how ...

    Kavita Singh - 23/06/2021 - 12:08

  9. What is a customer data platform and how does it fit into B2B?

    that finds themselves struggling or has a requirement to obtain data from multiple places is going to find ...

    David Rowlands - 08/06/2021 - 10:06

  10. The state of the agency marketplace

    excluded our usual contributor Oliver, which had a headcount of 1153. This was far and above every other ... an average GI of £5.15 million (again, excluding Oliver). We expect, however, that there will be a hit ...

    David Rowlands - 19/02/2021 - 15:11

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