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1. BRANDING: Managing consistency

   significant factor in retaining a unique selling point, and also the number of digital assets which companies ...

   a12admin a12 - 29/03/2006 - 00:00

2. BRANDING: The life cyle of a brand

   paraphrase: the brand exists in other people's minds, it is influenced by a number of factors ...

   a12admin a12 - 25/01/2006 - 00:00

3. PROFILE: Lauren Flaherty- Head of Global Advertising, IBM

   to be twofold, although with both factors very much intertwined. The first was the chance to leverage her ...

   a12admin a12 - 28/09/2006 - 00:00

4. PROFILE: Douglas Greenwell- Marketing Director, Group 4 Securicor

   4 Securicor's security operation, and as a consequence will be a key factor in turning perceptions ...

   a12admin a12 - 28/02/2005 - 00:00

5. PROFILE: Danielle Atkins- Head of Inward Investment, Cornwall Pure Business

   suggests that her personal interest in the campaign is the critical factor in her current level of job ...

   a12admin a12 - 27/01/2005 - 00:00

6. PROFILE: Mark Allatt- Global Brand Director, Deloitte

   with a number of factors potentially influencing its future development. First was a period of major ...

   a12admin a12 - 15/04/2007 - 00:00

7. CRISIS MANAGEMENT: Brand overboard

   and simultaneously retain brand trust- it seems that one of the most important factors is telling the truth. ...

   a12admin a12 - 20/08/2006 - 00:00

8. BRANDING: The hidden B2B marketers

   for a business ad to damage consumer perceptions is a factor but the possibility of a consumer ad adversely ...

   a12admin a12 - 25/05/2005 - 00:00

9. PiP: Pushing the envelope

   or factor in a potential price increase. Neither will be popular and the former has implication for design ...

   a12admin a12 - 29/03/2006 - 00:00

10. BRANDING: Best brand 2005- Bank of Scotland Corporate

    of the factors that has made Bank of Scotland Corporate (BoSC) stand out in the business marketing world. ...

    a12admin a12 - 10/03/2006 - 00:00

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