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  1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    and this insight needs to be factored into marketing, communications, and sales at all times.  c. How really ...

    Sue Mizera - 25/04/2022 - 09:55

  2. News: Hiscox launches card game to educate businesses about cyber security

    by security cards like multi-factor authentication (MFA), back-ups and employee training. During a game, ... such as multi-factor authentication combating the business email compromise card, players can reveal a secret weapon ... The Cards of No Phish Multi-factor authentication: A security precaution which grants a user access only ...

    David Rowlands - 30/11/2021 - 09:52

  3. Establishing the right goals in 2022 for small businesses

    and demand—sometimes in such a flurry that businesses couldn’t keep up. While myriad factors affected why service ... to consider a few key factors that this past year has uncovered to be both opportunities and impediments. ... factor between a business succeeding, or not. An expectations management strategy can have a critical ...

    Rebecca Grimes - 20/12/2021 - 12:14

  4. Partnering with your customers can be the answer to boosting your marketing impact

    success factors  Here are a few factors that can impact your success in partnering with customers ...

    Rod Griffith - 03/02/2022 - 08:49 - 1 comment

  5. News: SugarCRM introduces integrated playbook functionality to support guided selling and CRM process automation

    was accelerated by the pandemic and their use is increasingly becoming a key factor in defining and distinguishing ...

    David Rowlands - 02/02/2022 - 15:11

  6. How B2B sales professionals can compete in 2022’s digital battlefield

    visibility into the content that most resonates with buyers based on engagement data – split by factors ...

    Kevin O'Regan - 23/02/2022 - 08:28

  7. How human connection and automation come together to create today’s CX

    company breaks, employee illness, understaffing, or other factors, automation provides a presence ...

    Stephanie Copel... - 01/03/2022 - 09:19

  8. Greater expectations: What do customers demand online?

    the next best thing and get the basics right first to build from there. For instance, hygiene factors ...

    Kieron McCann - 10/02/2022 - 08:38

  9. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    important factors to consider as working conditions shift, respondents ranked creative collaboration (44%), ...

    David Rowlands - 25/01/2022 - 12:33

  10. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    that transparency and trust factor, it will go a long way in helping your business succeed. 4. Machine learning ...

    Satish Sadasivan - 07/03/2022 - 09:45


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