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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   that also offered only one major, highly similar product, was now part of the family. Perhaps predictably, ... of the family is about pursuing individual ambitions and exploring opportunities. Finally, they offer hugely ...

   Sue Mizera - 09/03/2023 - 11:16

2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   because they have consistently understood and anticipated my needs. It’s been welcoming, like a family ...

   Sue Mizera - 08/12/2022 - 10:09

3. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

   commented: “By joining The Marketing Practice family we have the opportunity to further increase our ...

   David Rowlands - 08/09/2022 - 09:00

4. People or personas? What B2B marketing can learn from B2C

   is simply a bigger deal than choosing which brand of cereal our family will have for breakfast this week ... procurement cycle or a board to convince (though sometimes family members might need an explanation, which ...

   Anonymous (not verified) - 08/08/2022 - 11:55

5. The importance of brand personality in B2B – and how to find yours

   method Ask: “Who is your company, today, as person?" Consider age, gender, family situation, the car ...

   Sue Mizera - 25/08/2022 - 14:16

6. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

   insurance, manufacturing, transportation, multi-unit residential, single-family homes, and more. Businesses, ... transportation, multi-unit residential, single-family homes, and more—First Onsite knew it needed to customise its ... to the First Onsite family. After acquiring Manhattan-based emergency response and restoration services ...

   David Rowlands - 08/07/2022 - 15:25

7. Under the hood of Amex’s success with small businesses

   with the mainstream- the mom and pop shops – those local, family run businesses,” Clayton develops. “When we looked ...

   David Rowlands - 10/08/2022 - 10:13

8. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

   the feel of its family business roots.  Stein IAS people come from all over the world, from many different ...

   David Rowlands - 14/06/2022 - 12:23

9. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   taking months or even years). Our decisions-to-buy are usually individual, rarely extending beyond family ... and services for ourselves and our families, to serve our individual needs right the way up Maslow’s Pyramid: ... to consumers and their families. But it is far too simplistic to see these extremes as the norm of either B2B ...

   Sue Mizera - 25/04/2022 - 09:55

10. twogether on winning Gold for ‘Best use of direct mail’

    supply at Christmas, but that period afterwards with more down time to engage as a family and share ... the time to consider them and their families,” Minaz adds. Not only was the campaign well received ... with a family member, have some fun and create experiences and memories brought to you by Salesforce”- a true ...

    David Rowlands - 21/12/2021 - 15:26

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