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1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   is different for B2B and B2C companies – company-based, more complex tools, more in-depth core features vs. ... of all their shiny features and whizz-bang attributes. Such a technical sell of a technical product ... long abandoned a pure features-sell: Ivory Soap, for example, might still be “99 44/100th percent ...

   Sue Mizera - 25/04/2022 - 09:55

2. Using TikTok for B2B marketing

   and quality content. It doesn’t stop there. TikTok also allows for cross-platform promotion feature. Users can ... utilise this feature to educate your users about your product/service by creating short product demos ... has a unique approach toward B2B TikTok marketing. Instead of sharing the use and features ...

   Rachel Smith - 04/03/2022 - 14:43

3. The Great Customer Resignation: Is AI the key to holding onto your customers?

   Features 0 No votes yet Master- CX ...

   David Rowlands - 14/04/2022 - 08:18

4. What can B2B marketers learn from Wordle?

   with an authoritative voice? You may also strive to secure features in key industry titles to get those updated brand ...

   Kerrie Malone - 29/03/2022 - 08:53

5. Why B2B needs to invest in the metaverse

   features; check out shoe brand Vans World on virtual universe Roblox, the space Samsung built ...

   Martin Brierley - 21/03/2022 - 15:01

6. Are you making these B2B marketing automation mistakes?

   And that’s understandable because marketing automation software, with its impressive features and ability ... and playing around with automation features without a real and documented plan, you are, in a nutshell, ... research the different features and capabilities of the tool. If it comes with lead scoring, use it. If you ...

   Tom Ryan - 07/02/2022 - 12:00

7. How to effectively market B2B SaaS: Eight practices for a successful marketing strategy

   detailed audience targeting features, which are leaps and bounds ahead of every other platform. LinkedIn ... the Google Analytics Funnel Visualization feature will be the cornerstone of your analytics.The pages on your ...

   Richard Conn - 28/02/2022 - 09:43

8. Lessons from the frontline of the IET’s strategy-led martech transformation

   fireside chat. anonymous user Features 0 No votes yet Master- Marketing Operations & Process ...

   David Rowlands - 04/03/2022 - 10:24

9. Digital Radish on winning Gold for ‘B2B marketing communications agency of the year’

   sat down with co-founder Renaye Edwards to discuss their recipe for success. anonymous user Features ...

   David Rowlands - 18/03/2022 - 09:42 - 1 comment

10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    – company-based, more complex tools, more in-depth core features vs. individual-based, simpler tools, lead-tracking ... of all their shiny features and whizz-bang attributes. Such a technical sell of a technical product ... long abandoned a pure features-sell: Ivory Soap, for example, might still be “99 44/100th percent ...

    Sue Mizera - 22/02/2022 - 12:26

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