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1. News: New hires in B2B

   and Propolis, check out the full feature here. Susan McKay, international CMO, Dun & Bradstreet Based ...

   David Rowlands - 31/01/2022 - 11:53

2. Marketing Simply In An Era Of Complex Products

   advantages of their product. Tech features, while important, are rarely the primary focus of effective ... speak Why you need to move from feature-focus to experience-focus What makes an effective value ...

   Cliff Guy - 04/11/2021 - 13:02

3. How and why marketing must drive sustainability

   for greener approaches to marketing. anonymous user Features 0 No votes yet Master- Strategy & Evolution ...

   David Rowlands - 11/01/2022 - 08:47

4. Three demand generation focus areas you need to know

   the best locations for placing your CTAs, or features like social proof, trust symbols, etc. You can also ...

   Satish Sadasivan - 21/01/2022 - 15:35

5. Practical magic: Cooking up a potion for success for your ABM programme

   account selection and the development of your ABM plans. anonymous user Features 0 No votes yet Master- ...

   David Rowlands - 07/01/2022 - 09:03

6. Five of the best digital marketing strategies B2B can learn from B2C

   and packed full of info about Slack’s features. But that’s not what makes it great. Sandwich Video ...

   Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

7. How to promote your B2B webinar like a pro: Expert advice from Adobe

   of short video clips which drive the on-demand viewing page. Banners and blog posts and features, oh my! ... to pre-webinar promotion, make sure you get the event out onto the homepage and feature banners. Similarly, ...   anonymous user Features 0 No votes yet Master- Brand & Content Strategy ...

   David Rowlands - 01/11/2021 - 10:52

8. Six B2B industries that should be leveraging marketing automation

   and this is where marketing automation can make life easier. Using features like grading and scoring, organisations ...

   Tom Ryan - 14/12/2021 - 08:58

9. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

   in harmony in the name of customer success. anonymous user Features 0 No votes yet Master- Growth ...

   David Rowlands - 10/12/2021 - 11:46

10. What’s in store for B2B marketing in 2022?

    to a computer or not. Chatbots have become a standard feature of most business websites, now so sophisticated ...

    David Rowlands - 07/01/2022 - 15:27

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