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  1. Awards case study: Find out who won for best employee engagement programme

    Salary reductions came into force. DNV GL feared the worst. This isn’t the first time DNV GL has ... customers slashed budgets. Salary reductions came into force. DNV GL feared the worst. This isn’t the first ... time DNV GL has experienced a market crisis. When the oil price plunged in December 2014, its Oil & ...

    Kavita Singh - 26/11/2020 - 14:42

  2. Awards case study: How Fight or Flight and Flipdish won Gold for 'Best public relations campaign'

    take-away options for the first time. How could Flipdish persuade independent restaurants to choose its ...

    David Rowlands - 26/11/2020 - 16:23

  3. Awards case study: Ogilvy's work with Rolls-Royce on the IntelligentEngine wins gold for 'Best use of creative'

    a full-browser size auto-play video format for the first time on the website. Every web page’s UX directed ...

    David Rowlands - 26/11/2020 - 16:27

  4. Episode 12: ABM with Mark Larwood of O2

    Was the company do it before you were doing it? It’s fair to say the first time I had a formal role that mentioned ...

    Kavita Singh - 27/11/2020 - 09:14

  5. Ignite USA 2020 session: Mastering your segmentation strategy

    for customers – from the very first time they connect online. Understand how to leverage segmentation where ... it right. Find out where to apply it most effectively at various stages of the funnel — from the very first ... time a prospect connects with your brand, through to pipeline and customers. Why and how to segment ...

    Jack Mann - 19/05/2020 - 14:59

  6. News: B2B sector unites to create first Code of Conduct to cement industry best practice

    with more to follow.  The Business Marketing Club has also lent its support. This is the first time the B2B ... This is the first time the B2B sector has come together to work towards a shared purpose of accelerating growth. ...

    Kavita Singh - 17/06/2020 - 09:59

  7. 4 marketing leaders share their biggest mistake (and what they learned from it)

    and things don’t go right the first time; it’s sometimes easier to think that retracting into the self ...

    Kavita Singh - 20/10/2020 - 10:52

  8. News: Earnezt rallies marketers to #Ignite4Chicago at B2B Ignite USA

    and widespread loss of income, thousands are now seeking food assistance for the first time. In response, ... assistance for the first time. In response, Earnezt’s virtual booth is dedicated to raising awareness ...

    Kavita Singh - 26/05/2020 - 16:15

  9. How to build the relationship between a CMO and CEO

    a really strong working relationship with Gordon. He saw the immediate need for the first time for Advanced ... for the first time for Advanced to have marketing representatives at the board table. Gordon’s background ...

    Kavita Singh - 15/06/2020 - 13:25

  10. A ‘blast from the past’ with enduring relevance: the Values Ladder case of DuPont’s Kevlar

    campaign that for the first time built synergies across uses. The brand became bigger than individual ...

    Sue Mizera - 11/08/2020 - 13:35


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