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  1. Adobe Stock introduces images of female football professionals in response to poor diversity in ads

    This isn’t the first time a B2B company has pledged support to female football. This year Visa promised ...

    Molly Raycraft - 26/06/2019 - 14:27

  2. Life in the role of marketing operations

    be patient. I started speaking to Showpad in 2014, changed organisations and finally implemented this tool ... and patience!  What advice would you give to those considering a marketing ops role?  Be patient, curious ...

    Kavita Singh - 09/03/2020 - 11:51 - 1 comment

  3. Awards case study: How Powwownow secured 120 business sign-ups from one event

    of thinking. With the great reception we received last year after running it for the first time, we will ...

    Molly Raycraft - 14/11/2017 - 13:25

  4. How to run a successful ABM workshop with sales

    first time, and establish a repeatable model as you scale your ABM. In my experience, that involves ... tough questions – make sure you dig deep and get all the information you need, first time. The 2018 ... important part of the entire ABM process is the kick-off workshop. It’s vital to get it right first time ...

    Zoe Hominick - 26/07/2019 - 15:31

  5. Infographic: The 5 most frequent account based marketing pilot errors

    account-based marketers would claim to have nailed their approach first time. The pilot should find out what ...

    Paul Snell - 12/11/2019 - 09:45

  6. BRANDING NEWS: Emap and join forces

    industry for the first time. The deal is being described by Emap and as a "major step ... and, aims to create a dialogue about patient care between the UK public sector and the healthcare ...

    a12admin a12 - 06/11/2009 - 00:00

  7. 5 ways online advertising is changing with ICO regulations

    programmatic. 5. The rise of management consultancies Not for the first time, management consultancies will ...

    Guy O'Brien - 08/11/2019 - 10:37

  8. Defining your brand personality: you can be scientific, engage the team, and still have fun

    in both rational and emotional terms, for the first-time ever, the team was faced with soul-searching ...

    Sue Mizera - 07/01/2020 - 14:59

  9. Wait! 3 things you should never start an ABM journey without

    data is proving difficult, or your organisation is trying ABM for the first time, it may be wise to try ...

    Jodie Williams - 10/12/2019 - 10:13

  10. What's new in account-based marketing?

    to launch an ABM-based campaign for the first time – the majority of these businesses in the so-called ...

    Maeve McDonald - 07/11/2019 - 10:43 - 1 comment


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