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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    planning’ and “‘ogo-cop’) and as being cost-centres. Marketing as wholly strategic and business-based ... point to the costs of an initiative as a ‘stopper’ rather than the real reasons – uncertainty ... their ‘necks are on the line’  — it’s not just cost or turf that they’re thinking about or a lack ...

    Sue Mizera - 15/12/2022 - 08:40

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    idea, just give me another sales guy. Branding is just another costly marketing tactic to justify ...

    Sue Mizera - 08/12/2022 - 10:09

  3. Leaders Roundtable Batten down the hatches

    purchase scrutiny – such as deeper forms of technical output, showing things like total cost of ownership? ...

    scotty - 16/11/2022 - 10:21

  4. Online marketplaces – Threat or opportunity for B2B vendors?

    and everything – typically at the lowest cost with the fastest delivery. In Asia, the Alibaba-owned Taobao ... audience and provide a ready-made, streamlined buying experience, they do this at the cost of vendor margin ... and marketplace, selling anything and everything – typically at the lowest cost with the fastest delivery. In Asia, ...

    Kieron McCann - 24/10/2022 - 09:46

  5. How marketers can achieve personalisation without third-party data

    To promote cost efficiency, marketers should look to eliminate redundancies in their tools while prioritising ... then another to analyse it, these capabilities can and should be combined to reduce costs.  Data management ...

    Adam Greco - 05/09/2022 - 16:24

  6. Uncertain times? Be in the savvy 20%, and market cognitively

    Marketing technology Social Download this now War, inflation, ballooning costs, supply shortages ... costs, supply shortages – if you think these mean you should rein in your marketing spend, think again. ... slick-looking content – is critical to drive conversion War, inflation, ballooning costs, supply shortages ...

    Daniela fernandes - 19/07/2022 - 16:10

  7. People or personas? What B2B marketing can learn from B2C

    cost and have more lasting consequences. Committing our organisation to a new software package ... using. Their knowledge that there are functional equivalents available at lower cost from less ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  8. Under the hood of Amex’s success with small businesses

    at no cost. What started as IGTV episodes featuring famous business personalities like David Chang ...

    David Rowlands - 10/08/2022 - 10:13

  9. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    digital-first world. The cost efficiency of this approach is crucial for startups with limited budgets, ... low-cost, high-return approaches is crucial for startups looking to grow. Marketing is no different, ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  10. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    CEOs and their influencers, after financial stability and productivity and efficiency, and before cost ...

    Jonathan Turner - 20/07/2022 - 09:29

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