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  1. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    CEOs and their influencers, after financial stability and productivity and efficiency, and before cost ...

    Jonathan Turner - 20/07/2022 - 09:29

  2. What you missed at Ignite London

    ways to engage customers. When done right, email signatures are a transformative, low-cost ...

    David Rowlands - 13/07/2022 - 09:32

  3. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    Ads by Roundel™ as a simple, cost-effective solution for reaching online Target shoppers. But, given ...

    David Rowlands - 14/06/2022 - 09:33

  4. Elevation Awards case study: How Stein IAS won Gold for ‘Best employee engagement program’ for ‘Lean for your Life!’

    Budgets  The direct costs of the program have been limited to printing and launching meeting goodies, ...

    David Rowlands - 14/06/2022 - 12:23

  5. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    investment costs.  With a new mix of partners in place, targeting could be focused beyond suppression lists, ...

    David Rowlands - 14/06/2022 - 11:36

  6. Super-charged lead generation: How to drive more ROI from your enquiries

    to maximise ROI from their spend and pursue every lead – no matter the cost. Here are some techniques ... These low-cost website enhancements have proved successful in my experience, especially for businesses focused ... Cost per Lead (CPL) by 11%.  Improving response speed  Whether a user enquiries via live chat, a form ...

    Kate Cox - 26/04/2022 - 09:01

  7. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

    — or continuing to use ineffective tools — is a mistake that could cost millions in the long term. For instance, ... the tangled technologies used across the business will only cost them later down the line. Businesses ...

    Julie Lock - 06/05/2022 - 09:30

  8. How B2B marketers can build a business brand

    is not lost. At Ignite USA, I’ll teach you how to break the cost per lead addiction in favour of integrating ...

    Sam Karow - 04/05/2022 - 14:22

  9. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

    cost option to the full DemandTools suite and allows businesses to easily dedupe data within ... to the customer journey by increasing the cost of acquiring customers, decreasing conversion rates, and slowing ...

    David Rowlands - 22/04/2022 - 15:25

  10. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    and storing data, doing it in a cost-effective way and providing real-time and secured access to users. ...

    Amnon Mishor - 03/05/2022 - 15:35


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