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1. The Great Customer Resignation: Is AI the key to holding onto your customers?

   research revealed customer churn was costing mid-market companies an average of £4.2M per year. ... in 2022? The high cost of customer churn is intensifying and exponential. Retaining customers is especially ... think their CRM system is costing them money, while 65% say their current CRM system cannot ...

   David Rowlands - 14/04/2022 - 08:18

2. News: The Marketing Practice announces further US expansion with the acquisition of Campaign Stars

   account-based programmes up-and-running within weeks and very cost-effectively. Campaign Stars’ on-demand ABX ...

   David Rowlands - 27/04/2022 - 10:37

3. Six steps to optimise lead generation

   of organisations, it’s still perceived as a cost. When cuts need to be made, marketing budgets are often ...

   John Cheney - 05/05/2022 - 12:34

4. Four steps to selecting the right companies to target with ABM

   will be a better fit and get more from your products and services- thus improving your overall CAC: LTV ratio (cost ... change the way you’re perceived, creating additional long-term value? Client retention: The cost ...

   Feroze Engineer - 13/04/2022 - 08:36

5. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

   their postage costs for 2023 – a truly impactful, financial investment that allows the nonprofit to further ...

   David Rowlands - 05/05/2022 - 09:00

6. A how-to-guide to make a successful B2B podcast

   The time and resource involved in creating a podcast, which admittedly is low-cost but high on time ...

   Vardit Kuznik Bitan - 28/04/2022 - 10:41

7. Why sales should care about marketing automation software

   and costly task to build the integration but in the long-run, it will pay off. Leaving the two separate ...

   Tom Ryan - 11/04/2022 - 14:38

8. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

   be drawn that can help to plan future campaigns? What is the true cost of acquisition? The agency landscape ...

   Dan Baddeley - 31/03/2022 - 14:14

9. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   service-driven to being relationship-driven. Cost per unit and functionality gave way to customer-focus ... of comfort level to big, costly decisions. “You never go wrong hiring IBM” still applies. As for B2C, ...

   Sue Mizera - 25/04/2022 - 09:55

10. Funny is as funny does: Steve Mudd on humorising your B2B brand

    it from ten miles away and will ignore it at all cost,” Steve continues. “We have to do something to get ...

    David Rowlands - 07/04/2022 - 14:51

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