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1. PROFILE: Karen Wilson- European Marketing Director, Yahoo Search Marketing

   but the cost-differential of sponsored search and the fact that it was performance-based just made it really exciting.” When ...

   a12admin a12 - 29/03/2006 - 00:00

2. ANALYSIS: What does the CTPS mean for B2B telemarketing?

   of checking lists updating CRM systems will cost Version One thousands of pounds a year. He adds that he knows ...

   a12admin a12 - 07/11/2004 - 00:00

3. ANALYSIS: Business services suck the life out of marketing

   more business through the door, at lower cost and for greater ROI. The list of examples of poor ...

   a12admin a12 - 26/04/2005 - 00:00

4. PROFILE: Jacqui Kean- Brand Marketing Director, The Economist

   is that even then the brief was not to tell people what's in [the magazine] or how much it costs. Right ...

   a12admin a12 - 30/05/2007 - 00:00

5. EMAIL MARKETING: Why isn't viral catching?

   it enables cost effective marketing, can offer great brand exposure, is trackable and easily measured. So why ...

   a12admin a12 - 20/08/2005 - 00:00

6. BRANDING: The hidden B2B marketers

   foray on the other side? Protect the brand at all costs. Hire people with a broad range of experience ...

   a12admin a12 - 25/05/2005 - 00:00

7. BRANDING: Roundtable

   done 23 countries really cost-effectively. Mark Savage: Those companies who have good brands also have ...

   a12admin a12 - 17/05/2006 - 00:00

8. Avoid creative cliches at all costs

   If you've been a regular reader of this column over previous months you'll be pretty well armed with the theory to implement effective B2B data-driven programmes. We've talked about the principles and best practice in B2B lead generation, h ...

   a12admin a12 - 22/09/2005 - 00:00

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