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  1. B2B marketing is all about leads. So why bother with branding?

    career has been about leads—lead quality and quantity. Measurable marketing communications. Cost per ... and quantity. Measurable marketing communications. Cost per lead. Conversion rates. ROI on marketing ...

    Ruth Stevens - 18/02/2022 - 09:29

  2. How pandemic pivots are forging the future of sales

    these vital relationships, with 52% saying their reliance on legacy CRM systems are costing them revenue.  ...

    James Frampton - 18/03/2022 - 13:41

  3. Three tactics to beat the B2B sales talent crisis

    of time necessary to train representatives. It may seem costly to take representatives off the phone ...

    Shabri Lakhani - 09/03/2022 - 14:33

  4. Are you making these B2B marketing automation mistakes?

    headfirst into something you’ve yet to fully understand actually costs time and money, rather than saving ... tool. Yet businesses too often invest in costly software that they go on to use to simply send email ...

    Tom Ryan - 07/02/2022 - 12:00

  5. Why businesses need to take a scientific approach to sales

    to leave their role within two years. Additionally, replacing a sales representative costs an average of  ...

    Shabri Lakhani - 24/02/2022 - 10:29

  6. How human connection and automation come together to create today’s CX

    and assistance with common requests. With this, it also has associated cost savings for the business because ...

    Stephanie Copel... - 01/03/2022 - 09:19

  7. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    In fact, according to a Gartner study, poor personalisation may cost brands up to 38% of their customers. ...

    Satish Sadasivan - 07/03/2022 - 09:45

  8. Simon Daniels on the MOPs dos and don’t for 2022

    a critical lens: What value does it add? How is it going to move the needle? What’s the cost benefit ...

    David Rowlands - 25/01/2022 - 08:55

  9. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    of comfort level to big, costly decisions. “You never go wrong hiring IBM” still applies. As for B2C, ...

    Sue Mizera - 22/02/2022 - 12:26

  10. Much like comedy, good B2B marketing comes down to timing

    and improve your outreach to revenue conversions, and help to reduce your customer acquisition cost. However, ...

    Jon Clarke - 24/01/2022 - 10:22


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