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1. How to bridge the sales and marketing alignment gap – once and for all

   impact of these can be very costly. Lack of coordination between sales and marketing is not only a cause ...

   John Cheney - 17/01/2022 - 10:01

2. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

   to being service-driven to being relationship-driven. Cost per unit and functionality gave way ...

   Sue Mizera - 28/01/2022 - 15:55

3. Five of the best digital marketing strategies B2B can learn from B2C

   must swear by. However important it is to balance messaging with ROI, this shouldn’t come at the cost ...

   Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

4. How and why marketing must drive sustainability

   cutting costs of new items. A simple example is refilling stainless steel water bottles at home ...

   David Rowlands - 11/01/2022 - 08:47

5. Three demand generation focus areas you need to know

   campaigns to get better results, reduce costs & close more deals faster. Achieve greater visibility ...

   Satish Sadasivan - 21/01/2022 - 15:35

6. Improving CX with revenue enablement

   retaining and growing current customers. We understand from years of data that it is 5x more costly to find ...

   Adam Mincham - 10/01/2022 - 09:12

7. Marketing process improvement isn’t just for the tough times

   the journey you intend to go on to create a high-impact team. It’s more than a cost-saving exercise Depending ... on your role, many may look at change and process improvement as cost-cutting drives. They groan and sigh ... is undoubtedly a break from the routine. It needs an investment in time and sometimes cost to realise. ...

   Steven Cozens - 29/09/2021 - 09:55

8. 5 examples of awesome 'About us' pages from B2B brands

   (number of gummy bears consumed) to show us the human side of their brand. Through giving us high ...

   Jess Pike - 18/04/2017 - 11:40

9. Christelle Fraysse on the importance of a solid CRM system

   operational costs and improve decision making. Our technology platform and consultancy extend beyond sales, ...

   David Rowlands - 16/12/2021 - 12:19

10. What’s in store for B2B marketing in 2022?

    and it is not immediately known whether global shipping and movement costs will continue to rise or decrease over time. ...

    David Rowlands - 07/01/2022 - 15:27

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