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  1. Universal identity resolution is a myth. It’s also a bad idea

    critical to managing cost. The universality of the user ID exposes that ID to being reused. This is why ...

    Ray Kingman - 05/11/2021 - 09:31

  2. Super-charged lead generation: How to drive more ROI from your marketing

    journey, when they visit your website, looking at some low-cost website enhancements, especially for those ... increase in quality leads, and reduced its Cost per Lead (CPL) by 11%. Improving response speed Whether ... looking at some low-cost website enhancements, especially for those businesses focused on driving inbound ...

    Kate Cox - 24/08/2021 - 15:37

  3. The big lie of thought leadership in B2B

    than discussions of material and cost (green and amber, respectively). This allows us to fine-tune ...

    Philip Trippenbach - 07/12/2021 - 09:12

  4. News: Supplier ecommerce sites are failing B2B buyers

    of order errors that are not only costly to the bottom line, but also to the buyer-supplier relationship. ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  5. Unconventional ways of getting customer insight

    use them to make informed choices about the quality, cost, and service levels of a business. According ...

    Kate Cox - 15/11/2021 - 09:25

  6. Taking the pulse of your brand and communications

    and how it is perceived by potential customers. Cost-cutting and determination can only go so far, your ...

    Mercè Cozens - 27/10/2021 - 09:57

  7. How to build a B2B content strategy

    cost-effective option compared with other marketing methods. In fact, the Content Marketing Institute goes as far ... costing 62% less. In this blog, you’ll learn how to get started in building your own cost-effective B2B ...

    Larry Kotch - 21/09/2021 - 11:48

  8. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    by focusing on CX, consistent storytelling and quality content, Shell has been able to slash its cost ...

    Andrew Mildren - 02/11/2021 - 15:10

  9. Are you ready to grow sales by 10x?

    faster at 1/10th the cost. The results are 4x higher sales win rates. Prioritise the pipeline.  Not all ... effectiveness i.e., closing deals and lowering cost of sales remain valid, there are new benchmarks that smart ... to intelligently engage 10x more clients in the same amount of time. Lower total costs of operations  – xiQ ...

    Usman Sheikh - 13/07/2021 - 17:04

  10. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    it cost a lot of money, it was very hard to measure and it failed miserably. Everyone needs to understand ... in a tangible way. For example, maybe it’s going to reduce acquisition costs, marketing costs or create ...

    David Rowlands - 02/09/2021 - 09:58


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