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1. The data and science you need to know when approaching ABM email marketing

   is interactive content worth the time and cost to create? DecisionLabs put this to the test with a field trial. ...

   David Rowlands - 16/11/2021 - 09:39

2. Marketing automation implementation- where to begin?

   if this isn’t an option for cost or resource reasons, consider instead how you can best ensure the two platforms ...

   Tom Ryan - 14/10/2021 - 15:23

3. Here are some customer advocacy marketing strategies that actually work

   customers happy doesn’t cost the earth. In fact, if you think about the cost of losing a 3-year SaaS ... Additionally, if you have costs to extricate yourself from a customer at the end of a term, you may want to go ... The power of making someone’s day Making customers happy doesn’t cost the earth. In fact, if you think about ...

   Mercè Cozens - 01/06/2021 - 16:19

4. What can community marketing bring to the table? with Zapnito's Charles Thiede

   do for customer acquisition costs, as well as growth and retention? If it positively affects growth ... and cost reduction in social media. So social media is a channel and the communities are the hub. ... We've seen some cost reduction by pulling some of the budget out of social media, and just treating ...

   Kavita Singh - 13/07/2021 - 10:30

5. Super-charged lead generation: 10 reasons why live chat increases marketing ROI

   lowering your overall cost.  5. Convenience Customers want to talk on their own terms. This could be web ...

   Kate Cox - 08/09/2021 - 09:46 - 1 comment

6. What do hybrid events actually look like in the future?

   ticket need to cost significantly more than a virtual ticket? Or might virtual tickets need ... and because there are higher costs associated with in-person attendees, such as food and the physical space ... to hybrid events is that, if a physical ticket costs more than a virtual one, those physical attendees ...

   Kavita Singh - 19/08/2021 - 10:42

7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

   ambitions, for enabling their achieving success. We would need to avoid jargon at all costs: To find ...

   Sue Mizera - 19/11/2021 - 09:34

8. What is connected TV and how can it be used in B2B marketing?

   of low cost, high-quality OTT programming has led to the phenomenon of cord cutting, where people break ... impact this will have on targeting precision and ad costs across all digital advertising, including ... they’re not interested in reaching. And while the CTV CPMs (cost per thousand impressions) can be much ...

   Kavita Singh - 02/06/2021 - 10:52

9. Beyond the press release: exploring the power of modern PR

   statement, using the key messaging you’ve developed to participate in online conversations is low-cost PR ... This is where PR and marketing can really come together to create something that’s both cost ...

   Emma Crofts - 23/07/2021 - 14:19

10. Why you need to take the next step in your relationship (with HR)

    businesses achieve a cost-effective, reliable and sustainable energy future, predominantly via its ...

    David Rowlands - 09/09/2021 - 08:59

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