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1. The 5 new rules of marketing in a downturn: Rule #1 From pandemic to recession, how marketers can capitalise during tumultuous times

   those businesses that approach marketing as a profit center, not a cost center, boosting retention ... center, not a cost center, boosting retention and acquisition while their competition "drift”. Thus, ...

   Ted Kohnen - 11/05/2021 - 20:32

2. Awards case study: Find out who won for best employee engagement programme

   General B2B marketing Find out how DNV GL used the four C's- care, customer, cash and cost ... sales efforts and cutting costs. This time around, DNV GL had a new weapon in its arsenal: its Peakon ... to steering employee engagement. Objectives of the campaign  Spark quick action to curb costs and boost sales ...

   Kavita Singh - 26/11/2020 - 14:42

3. The post-pandemic pivot to digital means more influence marketing is going in-house

   and The Observatory International, 74% of in-house agencies were founded in just the last five years, with cost ... some discussion of cost and control, led by the likes of P&G. But for many looking to build ... International, 74% of in-house agencies were founded in just the last five years, with cost efficiencies (30%), ...

   Steven Spieczny - 04/02/2021 - 09:39 - 1 comment

4. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

   unprecedented automation, lower transaction costs, and demographic shifts.    To set up the organisation ...

   Ted Kohnen - 24/05/2021 - 18:32

5. 6 crucial KPIs to measure in B2B marketing

   and that your landing pages are in tip-top shape to convert. Better check those web analytics. Cost Per ... Acquisition (CPA) – Following on from traffic to leads, CPA is also known as cost per lead and indicates which ...

   Mercè Cozens - 06/04/2021 - 13:25

6. A bridge over troubled water: how to link sales and marketing

   cost companies an average of 10% or more of annual revenue. Another recent report suggests ... that the misalignment of sales and marketing can cost companies an average of  10% or more of annual revenue. Another ...

   Kevin O' Regan - 30/03/2021 - 10:18

7. The dos and don’ts for planning your marketing budgets (from a CFO perspective)

   with expenditure items down the left-hand side and costs across the page in each month, but no measurement of ROI. ... budgets are approached as investments rather than costs, this change in mindset and justification could ... is to be a profit centre, not a cost centre. Steven mentions that in bigger companies, head office functions ...

   Kavita Singh - 19/01/2021 - 11:27

8. 7 ways to accelerate B2B digital transformation

   I'm big on analysis. In the first few months I only analysed where we are on cost, on technology, ... or with technologies. Innovation is exciting but it's risky and therefore it's potentially costly – two things ... and the associated costs? The answers can be found in the evangelical mindset and the vigour with which you go about ...

   Matt Simpson - 23/04/2021 - 14:54

9. Repeat success in your B2B marketing with the power of revenue attribution

   success with attribution: The difference between B2B and B2C growth, and the costly consequences of using ... The difference between B2B and B2C growth, and the costly consequences of using B2C tools for B2B scenarios Going ...

   Steffen Hedebrandt - 28/04/2021 - 10:39

10. Awards case study: Learn how Publicis Sapient won out for ‘Best brand initiative’

    Transformation from launch $1.78 cost per click compared to paid search industry average for B2B of $3.33 3X ...

    Kavita Singh - 02/06/2021 - 14:28

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