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  1. How to break down data silos and become the data-driven marketer you need to be

    their data-driven dreams. Product usage data and subscription models: a help or a hindrance? Smashing down data ...

    Daniela fernandes - 18/01/2022 - 10:42

  2. Barbara Stewart on nailing your CX in 2022

    understand what your product or service solves. CX isn’t just a marketing prerogative Although traditionally ...

    David Rowlands - 18/01/2022 - 08:48

  3. How to bridge the sales and marketing alignment gap – once and for all

    be surprised to hear two very different answers! Could teams work collaboratively – and more productively ...

    John Cheney - 17/01/2022 - 10:01

  4. Five ways AI impacts demand generation

    as important as the product or service itself. And AI is the best bet we have.  Human beings can’t supply ... people are interested in your content, products, and company, they'll stick around longer on your ...

    Satish Sadasivan - 14/01/2022 - 09:00

  5. 10 lessons learned after 10 years of modern selling

    marketing, and customer success, but fuels the business’ overall productivity. Data insights should go beyond ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  6. Abhi Morjaria on diversity and inclusion in B2B spheres

    by Brooklyn-based digital designer and product strategist Amélie Lamont who states: “Saying you’re an ally is much ... values are building the best product, causing no unnecessary harm, using business to inspire ...

    David Rowlands - 12/01/2022 - 14:12

  7. How and why marketing must drive sustainability

    supply chain to ensure sustainable product sourcing and are developing a consulting proposition around ... to spend more on sustainable products. Many approaches resonate with them from sustainable materials ...

    David Rowlands - 11/01/2022 - 08:47

  8. 8 tips for sustainable lead generation

    quality leads with prospects who have an appetite for your products, they will quickly sap budget. ...

    Daniela fernandes - 07/01/2022 - 11:18

  9. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    are a source of high-quality leads. If you have clients who can vouch for your product or service, use them ... close the deal faster, when people see that their peers are satisfied with your product or service, ... listening to identify who’s a good fit for your products or services. LinkedIn is an excellent source ...

    Richard Conn - 07/01/2022 - 12:30

  10. What’s in store for B2B marketing in 2022?

    of parts could provide smaller distributed manufacturing production centres for key essential parts, ... be in the market for your services or products are now vital business activities. Without data, this lack ...

    David Rowlands - 07/01/2022 - 15:27

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