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  1. Practical magic: Cooking up a potion for success for your ABM programme

    ABM Customer insight General B2B marketing Master- Growth Sales enablement Strategy Customer success Innovation ServiceNow’s Elise Miller and The Marketing Practice’s Jenny Leighton put their magic hats on at Ignite London 2021. They gave us three magical ...

    David Rowlands - 07/01/2022 - 09:03

  2. The B2B Marketing Awards 2021: Check out who won big

    for three campaigns: ‘What’s cooking’ for Alto-Shaam, ‘Your imagination starts with our finish’ and ‘The ...

    David Rowlands - 01/12/2021 - 16:29

  3. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    moving back to much more ‘localisation’ away from the previous ‘globalisation’ that we’ve seen before. ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  4. News: durhamlane and Cyance launch new report

    their problems. Leveraging technology providing accurate and localised intent data signals is a way to achieve ...

    Anonymous (not verified) - 29/09/2021 - 11:44

  5. News: Seismic surpasses $200M in annual revenue run rate

    growth of 182% year-over-year, they also named Heather Cook as VP, APAC, to spearhead its expansion ... year-over-year, they also named Heather Cook as VP, APAC, to spearhead its expansion in Australia, New Zealand, ...

    Kavita Singh - 12/08/2021 - 14:39

  6. News: McKinsey advisor John Straw joins Ve Global board as non-executive director

    as the chairman of Thomas Cook’s Digital Advisory Board, where he led the travel brand’s digital transformation.  ... including his current role as senior advisor at McKinsey and his prior role as the chairman of Thomas Cook’s ...

    Kavita Singh - 05/07/2021 - 11:11

  7. Ignite London 2021 Session:What’s the big idea? Finding universal truths for global campaigns

    stage from the outset. While localised messaging is important, at the heart of every impactful global ...

    Jack Mann - 05/07/2021 - 11:46

  8. Repeat success in your B2B marketing with the power of revenue attribution

    cooks in the kitchen So what is it about B2B customer journeys that make it so hard to correctly capture ... that occur at different points over a long period of time. The more cooks in the kitchen, the longer it tends ... the overview than for the B2B counterpart. Many cooks in the kitchen So what is it about B2B customer journeys ...

    Steffen Hedebrandt - 28/04/2021 - 10:39

  9. 7 predictions for B2B customer experience in a post-pandemic world

    selling to consist of real people – people who, perhaps, love cooking Indian food, enjoy cycling, like ... cooking Indian food, enjoy cycling, like taking the dog for a walk and watching their children play ...

    Ryan Higginson - 17/06/2021 - 14:26

  10. How to align your stakeholders and technology for digital success

    at some point, you’ll need to have more localisation. If that’s going to happen, then you’ll need to start ...

    Kavita Singh - 21/04/2021 - 12:06

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