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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    one we covered Ethos (speaker’s preparation, authority and character) and Logos (your argument, ... tone, diction and language from a company that is a Patriarch who values authority, or a magician who ...

    Sue Mizera - 15/12/2022 - 08:40

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    the speaker appeals to that audience in three different areas:  Ethos: Speaker’s preparation, authority ... and Pathos, in more detail, seriatim. Ethos: Speaker’s preparation, authority and character This mode ... of persuasion is about establishing your authority to speak on the subject. Management knows you, they trust ...

    Sue Mizera - 08/12/2022 - 10:09

  3. News: Imagination joins B2B marketing agency The Mx Group

    Imagination’s founder and CEO, and author of Becoming Essential, a book for association leaders. James joins ...

    David Rowlands - 08/11/2022 - 15:48

  4. Under the hood of Amex’s success with small businesses

    Studio with their global podcast The Next Chapter.  In this book-style podcast, famous business authors ...

    David Rowlands - 10/08/2022 - 10:13

  5. Leveraging emotional science to build a better brand

    the globe transform their brands, driving their growth and value. I’m also the co-author of Brand Intimacy, ... and value. I’m also the co-author of Brand Intimacy, A New Marketing Paradigm. anonymous user Blog 0 No votes ...

    Mario Natarelli - 11/05/2022 - 12:51

  6. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    a business professor at the University of Illinois at Urbana-Champaign and the lead author of a new study. ... of San Diego, and a lead author on a 2012 paper about bias against creativity: "We have an implicit ...

    Sue Mizera - 10/06/2022 - 08:58

  7. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    top-of-the-line, and communicated authority in the marketplace.  The full campaign ran for six months ...

    David Rowlands - 14/06/2022 - 10:15

  8. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    brand awareness and authority, and ultimately drive demand for ZS’s portfolio of pharmaceutical ...

    David Rowlands - 14/06/2022 - 11:16

  9. Uncovering permission-based marketing: Seven tips for a cookieless future revealed

    If they recognize you as an authority on a subject or somewhere that offers the products they want, they are more ...

    John Allen - 09/05/2022 - 10:00

  10. 16 essential quality checks for your B2B content

    of mistakes B: Clarity – because busy B2B decision makers need to get the point quickly C: Authority – because ... Section C: Authority 7. Is there appropriate use of technical industry terms that are relevant ...

    David McGuire - 25/03/2022 - 09:33

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