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  1. B2B case study interviews: 7 life-changing questions

    Agency management After writing hundreds of case studies, copywriter David McGuire says engagement starts ... to this is rarely what a marketer wants: a neatly-packaged list of the features and benefits that informed ... – those are high-priority, big-picture items. Most managers will have a reasonable estimate of how things ...

    David McGuire - 30/03/2023 - 14:31

  2. The B2B Marketing UK Agencies Benchmarking Report 2023

    General B2B marketing Master- Strategy & Evolution Agency management Change management Leaders ...

    David Rowlands - 28/03/2023 - 14:43

  3. B2B martech: The marketing leaders’ perspective

    Change management Leaders Innovation Download this now How effective is your martech stack? How can you ...

    David Rowlands - 27/03/2023 - 09:37

  4. Propolis April 23 roundtable RYI

    strategic planning and risk management a whole new game. But what does the 'Polycrisis' actually ...

    scotty - 13/03/2023 - 10:10

  5. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    Content Strategy Agency management Brand Change management Leaders Creativity Innovation In this blog, ... with this company, barely 10-years old at the time, with a Brand Octagon positioning project. Their management team ... a rigorous branding project involving management interviews, ‘rising star’ middle management workshops, ...

    Sue Mizera - 09/03/2023 - 11:16

  6. News: World’s first B2B Tiktok studio launches across the UK, US and Europe

    Strategy Agency management Campaign management Creativity Innovation B2B creative agency The Croc has ...

    David Rowlands - 02/03/2023 - 13:50

  7. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    General B2B marketing Master- Brand & Content Strategy Brand Change management Leaders ... advantage, change management, M&As, IPOs.  “Wait, M&As and IPOs?” you ask?  “Hold on,” you say: “How ... time. Convinced they needed to raise their brand profile if this IPO were to be successful, management ...

    Sue Mizera - 27/02/2023 - 15:39

  8. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

    Creative Event General B2B marketing Master- Executions & Campaigns Agency management Campaign ... management Leaders Creativity Innovation Download this now In the highly congested IT solutions space, ...

    David Rowlands - 27/02/2023 - 15:13

  9. How Really B2B won Silver for ‘Best corporate decision-maker-targeted campaign’ at the B2B Marketing Awards for their work with Arden University

    General B2B marketing Marketing department Master- Executions & Campaigns Campaign management ...

    David Rowlands - 14/02/2023 - 10:32

  10. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

    and resourcing Agency management Technology marketing and PR agency, Harvard, part of VCCP Business, has ...

    David Rowlands - 03/02/2023 - 14:17


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