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1. CTPS: Nice idea, but no cigar

   Pimlico office. I am overwhelmed with my printers, and I am not yet in the market for Viagra... but, ... over the phone. The worst being the cowboy firms in the B2C market. However, suppressing companies ... CTPS's launch 150,000 numbers will have been signed up. At this rate, half the market will be completely ...

   a12admin a12 - 07/11/2004 - 00:00

2. BEST PRACTICE: Perfect PR prose

   was subjected to eight rounds of amendments by the marketing director, company board members and Doris who makes ... press, where a certain familiarity with the industry in question is assumed, blatant marketing speak ...

   a12admin a12 - 25/09/2005 - 00:00

3. Avoid creative cliches at all costs

   provides you with the framework within which to plan all marketing programme activity – creating a context ... within which to plan all marketing programme activity – creating a context for media and channel planning ...

   a12admin a12 - 22/09/2005 - 00:00

4. DATA NEWS: Conduit launches 'white van man' database

   White Van Man database offers great potential for marketers looking to target small businesses, ...

   a12admin a12 - 28/02/2005 - 00:00

5. Outdoor advertising: Are you looking at me?

   How B2B marketers can harness the power of OOH advertising  B2B is doing well outdoors- ... Trav-o-lator at Bank tube station. Sally Frost, HP's enterprise marketing communications manager, ... it decided to advertise alongside the M4. Donna Murray, marketing communications manager at DHL, comments, ...

   a12admin a12 - 27/03/2005 - 00:00

6. EMAIL NEWS: Concep bears up to Bearing Point's email demands

   marketing and communications director at Bearing Point UK, comments, “We anticipate that Concep's ...

   a12admin a12 - 25/05/2005 - 00:00

7. DATA FOCUS: How clean is your data?

   of marketing at Harte-Hanks Trillium Software, says: “B2B databases are not just about being able to contact ... different databases.” Poor data can literally cost a company millions in ineffective marketing where ... getting. As Mary Sands, marketing manager at DQ Global, says: “A major problem with outsourcing data ...

   a12admin a12 - 20/09/2005 - 00:00

8. Let's ditch the pitch

   deliberately, because it is a beauty parade or a competition. A group of people – often of limited marketing ... of limited marketing experience – use their sixth sense to decide who has the best strategy and which ... (or are ever likely to understand) your situation and your markets and – critically – what ...

   a12admin a12 - 27/01/2005 - 00:00

9. B2B magazines: The vital investment

   cornerstone B2B magazines earn their position as the vital core marketing investment for companies promoting ... sales leads, and 96 per cent of sales and marketing directors consider B2B magazines best for providing ... of B2B magazines will continue into Q1 2005 with the medium again outperforming the ad market ...

   a12admin a12 - 07/11/2004 - 00:00

10. BEST PRACTICE: Getting to grips with knowledge management

    point but are soon pinging off in all directions. Definitions A marketing department within a B2B ... properties, key messages, business processes, market share, awareness of competitors – anything that can ... be pinned down, formalised and documented. With structured knowledge, what happens when the marketing ...

    a12admin a12 - 26/03/2005 - 00:00

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