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1. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

   General B2B marketing Marketing department Master- Teams, Resourcing & D&I Teams ... and resourcing Agency management Technology marketing and PR agency, Harvard, part of VCCP Business, has ... of Harvard Marketing, to drive the business through its next stage of growth.  The move comes as current CEO, ...

   David Rowlands - 03/02/2023 - 14:17

2. March 23 roundtable register

   and growing pressures on budgets, B2B marketing leaders face tough choices around martech spending this year. ... existing stack? For insights and solutions from fellow marketing leaders around this pressing challenge, ... marketing leaders are auditing their tech stacks and processes How best to decide which platforms to retain, ...

   scotty - 27/01/2023 - 09:38

3. A new year, a new set of priorities: Tackling your 2023 budget

   General B2B marketing Marketing department Master- Strategy & Evolution Planning Gilroy’s ... published ‘The Marketers Toolkit 2023’- a comprehensive document that consolidates research conducted within ... the marketing industry and provides a degree of outlook and guidance for brands and marketers to help navigate ...

   Oliver Budworth - 25/01/2023 - 14:36

4. Media and training marketing executive

     Job description    Title: Media & Training Marketing Executive Location: Farringdon, London, ... the marketing of our media products and training courses. If you have at least one year’s marketing experience ... into a marketing focused role. As Media & Training Marketing Executive, you will be responsible for developing ...

   Jennie Barrick - 20/01/2023 - 14:33

5. Eight essentials for a successful global marketing rebrand

   General B2B marketing International Marketing department Master- Brand & Content Strategy ... the ingredients to a smooth global marketing rebrand from the importance of tech to being mindful of the language ... you use. Epic marketing translation fails aren’t difficult to find. ‘Come alive with the Pepsi ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

6. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   in their heads each time they went to source materials. I’m not suggesting this would work in all B2B scenarios ... was simple but highly effective, recognising and responding to their need for ‘just-in-time’ material ... and integrity, I’m not able to participate in the judging for our own B2B Marketing Awards, so being involved ...

   Joel Harrison - 15/12/2022 - 14:06

7. Revenue operations manager

   and three home working Salary: £50k-£65K A bit about us: B2B Marketing has successfully evolved from a print ... publisher into a Community Intelligence business. Community Intelligence means providing B2B Marketers ... with access to expert advice and education, peer to peer learning and market intelligence via in person/online ...

   Jennie Barrick - 12/01/2023 - 15:20

8. Live reaction: Can ChatGPT write your B2B copy?

   Content marketing Creative General B2B marketing Marketing automation Marketing department ... Marketing technology Teams and resourcing Master- Brand & Content Strategy AI Automation Creativity ... marketing if (as the inventor of Gmail predicts) people stop using search engines altogether, and ask the AI ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

9. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

   General B2B marketing Marketing department Professional development Master- Strategy & ... Evolution Innovation Specialist B2B marketing agency Lesniak Swann is among the first agencies ... in the B2B space we believe we’re the first to have achieved PAS 2060. “As one of the top B2B marketing ...

   David Rowlands - 12/01/2023 - 10:05

10. Account-Based Marketing

    ABM Download this now Account-based marketing (ABM) is one of B2B’s biggest buzzwords these days. ... But really, it’s just sound B2B marketing with a couple of minor deviations from standard demand-gen. ... And every marketer wants to make their sales team happy by identifying and prioritizing accounts ...

    Jerusa Calliste - 05/01/2023 - 09:11

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