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1. Leaders Roundtable Batten down the hatches

   Propolis Leaders Roundtable findings: Batten down the hatches? What B2B marketers can do ... to prepare for a downturn How are B2B marketing leaders preparing for a downturn? What are they doing now, ... VPs and marketing directors from across B2B marketing, to discuss compelling topics in a Chatham House ...

   scotty - 16/11/2022 - 10:21

2. Propolis new user interface

   and guidance for your marketing and leadership strategy and team development. Take a journey through the all-new ... marketer's content. Get involved with the unique Propolis online community by sharing your own thoughts ...  - benchmark your team's capabilities with the Marketing Maturity Diagnostic, call a Propolis ...

   scotty - 16/11/2022 - 12:30

3. Why marketing operations is the foundation of a successful modern marketing team

   General B2B marketing Marketing department Marketing technology Master- Marketing Operations & ... Process Martech Skills and competencies Teams and resourcing Marketing operations Rock stars, superheroes, ... pioneers — whatever we call them, marketing technologists are far from the rare ‘ unicorns ’ they once ...

   Harriet Durnfor... - 14/11/2022 - 11:17

4. In Web 3.0 terms, today is 1995

   as a marketing topic in being hard to grasp or pin down – in other words, to mentally contextualise, so ... and customers. That, sadly, is beyond the scope and remit of many B2B marketing leaders at the current time, ... and in the immediate future. Even though the most marketers (and even agencies) aspire to leading this kind of deep ...

   Joel Harrison - 10/11/2022 - 16:43

5. News: Imagination joins B2B marketing agency The Mx Group

   General B2B marketing Marketing department Master- Strategy & Evolution Change management ... Leaders Innovation The Mx Group, the second-largest independent B2B agency in the U.S. and B2B Marketing ... ’s 2022 B2B Agency of the Year, welcomes leading content marketing agency Imagination into its fold.  ...

   David Rowlands - 08/11/2022 - 15:48

6. The Global ABM Conference 2022: What you missed out

   ABM Event General B2B marketing Marketing department Master- Growth Leaders Innovation The Global ... to find out what makes engaging content. B2B Marketing's Lucy Gillman reflects on the day and what ... of approximately 100 client-side marketers gaging their views on ABM. Facing an economic recession, in the next 12 ...

   David Rowlands - 08/11/2022 - 12:09

7. ABM Census 2022: Key stats and trends exploring the ongoing evolution of account-based marketing

   client-side marketers, comparing the results of last year’s ABM Census to paint a holistic picture of how ABM ... has developed. Download this report now to learn: Why marketers ‘do’ ABM in the first place ... to last year’s results. In-house vs. agency – how marketers are getting the ABM skills they need. Download ...

   David Rowlands - 01/11/2022 - 17:19

8. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   ABM Creative Customer experience Customer insight Digital General B2B marketing Marketing ... department Sales and marketing alignment Master- Growth Campaign management Creativity Customer success CX ... and marketing teams signing on the same hymn sheet? How to create memorable experiences? We thought so. ...

   David Rowlands - 01/11/2022 - 08:16

9. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

   ABM Customer experience Customer insight Digital General B2B marketing Marketing department Sales ... and marketing alignment Master- Growth Customer success CX In the lead up to this year’s Global ABM Conference, ... B2B Marketing’s Amy Garrod sat down with Greg Salmon, partner and global lead for customer strategy ...

   Anonymous (not verified) - 31/10/2022 - 13:58

10. Editor

    A bit about us: B2B Marketing started life in 2004 as a magazine for business-to-business marketers ... for B2B marketers across the globe. Right from the start, we had a clear mission that remains as strong ... and clear today: to provide marketers at business brands with the tools, insight and inspiration they need ...

    Jennie Barrick - 21/09/2022 - 13:09

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