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1. 3 examples of MailChimp’s brilliant tone of voice

   weapon. Here, Michael King explains why he loves MailChimp’s tone of voice and offers up some neat tricks ... of voice is often its secret weapon. Here, Michael King explains why he loves MailChimp’s tone of voice ...

   Michael King - 16/05/2017 - 10:18

2. Mastercard to sponsor Olympique Lyonnais women's football team in 3 year deal

   Renard, Jean-Michel Aulas (president of Olympique Lyonnais), Kadeisha Buchanan, Michael Robichaud (senior VP global ...

   Molly Raycraft - 22/05/2019 - 11:52 - 1 comment

3. Infogroup hires Tony Marlow and Visier appoints Christy Marble to CMO roles

   marketing success for our partners." Michael laccarino, CEO of Infogroup, describe Tony’s appointment ...

   Molly Raycraft - 15/08/2018 - 12:55

4. ABM Conference- Highlights

   Gemma Davies, ServicesNow; Stephanie Deane, O2; Michael Avis, Oracle (No slides) Dorothea Gosling, DXC ...

   Scott Pringle - 12/11/2018 - 17:08

5. Ogilvy UK offers all staff voluntary redundancy

   our business for the future." In February the agency promoted Michael Frohlich – previously CEO ...

   Paul Snell - 31/10/2018 - 12:04

6. BOOK REVIEW: 'The global corporate brand book' by Michael Morley

   Title:   The Global Corporate Brand Book Author: Michael Morley Published by: Palgrave Macmillan ... 12728 knowledgebank/branding/features/book-review-global-corporate-brand-book-michael-morley   Title: ...   The Global Corporate Brand Book Author: Michael Morley Published by: Palgrave Macmillan Reviewed by: Anna ...

   a12admin a12 - 03/09/2009 - 00:00

7. PROFESSIONAL DEVELOPMENT NEWS: Brand marketing named number one skill

   it comes to recruiting marketers. The survey of 500 UK marketing employers by recruitment firm Michael Page ... managing director at Michael Page Marketing, said, “The focus on brand to deliver growth means companies ...

   Gemma Huckle - 15/02/2013 - 15:15

8. Direct mail: 3 winning campaign examples

   are paying more attention to what comes in the post.  Michael King looks at three examples of awesome B2B ... was very positive, and as O2’s head of mid-market acquisition Michael Maine explains: “The customer loved ... to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

   Michael King - 25/07/2017 - 10:59

9. Should marketing have a seat in the boardroom?

   Marketing department B2B big-hitters Phil Kotler, Ralph Oliva, Don Schultz, Michael Krauss ... is a senior executive who has served as a CMO" Michael Krauss, president, Market Strategy Group Ralph ... working for.’" Michael Krauss, the president of the Market Strategy Group and ...

   Gary Slack - 31/08/2017 - 16:25

10. Career progression and the buying process: 4 things we learned at the On the Edge B2B Marketing Conference

    this year’s On the Edge B2B Marketing Conference in Cambridge gave Michael King much food for thought. Here he ... Marketing Conference in Cambridge gave Michael King much food for thought. Here he shares the key takeaways ...

    Michael King - 16/05/2017 - 11:29

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