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1. 5 failsafe strategies to increase brand engagement

   What can B2B brands do to win the hearts and minds of their audiences? Michael King talks ... to win the hearts and minds of their audiences? Michael King talks to the experts to find out. With new ...

   Michael King - 30/03/2017 - 14:01

2. Do you have the nerve to be a thought leader?

   Michael Brenner  offers an alternative definition: “At its core, thought leadership is a type of content ... driving sales.) However, to Michael Brenner’s definition I would add that thought leaders don’t just solve ...

   Jacqueline (Jac... - 22/07/2016 - 10:30

3. APPOINTMENT NEWS: Confirmit names new chief marketing officer

   Global software provider, Confirmit, has appointed Michael Wooh as its new chief marketing officer. ... demand levels and Michael brings a wealth of global experience to Confirmit, accumulated over more than ...

   Paola Bonfanti - 12/04/2011 - 14:53

4. Ignite 2017 best bits and presentations

   streams? An explosion of ideas and conversations is what. Michael King provides the lowdown on Ignite 2017. ...

   Jason Taylor - 28/06/2017 - 11:53

5. 4 ingenious ways to break down organisational silos

   caffeine, Michael King finds out what B2B big hitters are doing to remove progress-hampering silos from ...

   Michael King - 23/03/2017 - 16:39

6. Account-based marketing: What it is, why to do it, and how to do it right

   the boundaries. Michael Avis, senior director EMEA marketing at Oracle, identifies four principles underpinning ... Increase engagements and develop future advocates. Michael Avis explains Oracle's highly successful ... account-based marketing model Michael Avis presentation clip from The B2B Marketing ABM Conference 2017 ...

   Cliff Guy - 07/04/2019 - 11:44

7. Conference 2017- Best bits

   Click to read Account Based Everything Presentations Keynote Joel Harrison Michael Avis Andrea ...

   Scott Pringle - 13/11/2017 - 10:48

8. Salesforce launches Einstein ABM solution

   companies improve pipeline quality and turn leads into new deals.  Michael Kostow, SVP and GM, Salesforce ...

   Michael King - 08/06/2017 - 12:18

9. ANA targets diversity with launch of multicultural marketing alliance

   in realizing the potential of multicultural marketing.” Liodice and Michael Lacorazza, exec VP of brand ...

   Tequia Burt - 12/10/2016 - 21:05

10. 7 more things to know about B2B marketing in Asia

    International General B2B marketing Following on from our first instalment, Michael ... ever staged in B2B. Book your place now Following on from our first instalment, Michael ...

    Michael King - 05/07/2017 - 16:48

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