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  1. Barbara Stewart on nailing your CX in 2022

    found in marketing waters, for Barbara, CX starts in the c-suite. “They have to own the vision. ...

    David Rowlands - 18/01/2022 - 08:48

  2. How and why marketing must drive sustainability

    cutting costs of new items. A simple example is refilling stainless steel water bottles at home ...

    David Rowlands - 11/01/2022 - 08:47

  3. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    this is becoming increasingly normal? I genuinely think it will depend on what sort of world we are living in next ...

    David Rowlands - 17/12/2021 - 15:04

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    empowers customers’ self-motivation and self-determination.  The new normal:  All developments, programs ...

    Sue Mizera - 19/11/2021 - 09:34

  5. 11 words to delete from your B2B copy

    normal-sounding verbs that actually only exist in B2B marketing include: enable, empower, and optimise.) ... normal in the world of B2B – which is why nobody questions it. But that’s also why it’s an opportunity.  ...

    David McGuire - 18/11/2021 - 16:34

  6. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    marketplace. 7. Case studies Where the narrative and the production of case studies normally exist in-house, ...

    John Allen - 17/11/2021 - 08:39

  7. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    simultaneously empowers customers’ self-motivation and self-determination.  The new normal: All developments, ...

    Sue Mizera - 13/10/2021 - 09:49

  8. Expanding your live experiences

    to go digital. And now, as we emerge into a new world, virtual-first is becoming the new normal ...

    Francesca Davis - 27/09/2021 - 14:50

  9. What do hybrid events actually look like in the future?

    normal’, there is a lot of talk around 'hybrid events'. So, what do these events look like ... Check out Propolis today! As we shift into a ' new new normal’, there is a lot of talk around ...

    Kavita Singh - 19/08/2021 - 10:42

  10. How to lead score like a boss

    results, so instead, just think about scoring them as you normally would within your model. You can always ...

    David Rowlands - 17/09/2021 - 15:40

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