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  1. News: Annual study reveals rising stars in the marketing multiverse

    not actively marketing online events on their websites. Download the Global Marketing Engagement Index 2021 ...

    David Rowlands - 30/11/2021 - 16:21

  2. Why SMBs are looking for guidance and support from B2SB marketers

    2. Going online. While many SMBs were already doing business online, it was not always a primary ... of businesses online and making them realise they need to step up their game. 3. Going global. With digitisation ... and going heavier online, there are no geographical limitations for SMBs to market and sell beyond ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. News: Hiscox launches card game to educate businesses about cyber security

    in 2021 is down 40% to 32%. Pairs with the phishing card. Back ups: Backing up your data frequently online ...

    David Rowlands - 30/11/2021 - 09:52

  4. Four game-changing insights driving customer acquisition in a digital world

    Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... is now online. Around 4.5 billion people – just over half the world’s population – are social media ... up a business or transition operations online than it is to click into the checkout as a consumer. ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Five ways your marketing team can stand-out in your business

    The industry has significantly transformed digitally not only through software innovation and purposeful online ... small with impactful activities. Hedge bets where they matter.  2. Don’t just do what’s been done before ...

    Abhi Morjaria - 24/11/2021 - 08:56

  6. Planning for 2022: An interview with Mercè and Steven Cozens

    for the full return of physical events? Hybrid is the way forward. In some instances, online events may ...

    David Rowlands - 19/11/2021 - 10:26

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    developments and programs—from product (re-)designs to social media messages to events and online communities— ... and social media messages, to events, activations and online communities. These activities are often ...

    Sue Mizera - 19/11/2021 - 09:34

  8. Unconventional ways of getting customer insight

    of requests for this as video calling took off in 2020.  AI sentiment analysis As this insight from online ... from solid, well thought out questions should have a lifespan of a few years. Online reviews So much ... more than social proof, online reviews can be a powerful source of insight and feedback as customers ...

    Kate Cox - 15/11/2021 - 09:25

  9. Four tips and tricks to think differently about content management and improve digital experiences

    world, the need to stand out in the sea of online content has never been more important. Personalisation ... in an organisation’s successful online presence. So, effective collaboration between these parties is also vital when ... out in the sea of online content has never been more important. Personalisation is the name ...

    Kieron McCann - 10/11/2021 - 14:59

  10. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    audience online are other great ways that businesses can harness UGC for their ends. 3. Encourage feedback ... into your online presence. A great way of extending this further is to establish a ‘my business’ presence ... street where clients are doing all of the heavy lifting. Online product recommendations and reviews ...

    John Allen - 17/11/2021 - 08:39

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