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  1. News: B2B Marketing appoints new managing director, Richard O’Connor

    and resourcing Leaders B2B Marketing has announced that it has appointed a new managing director, Richard ... be responsible for managing the entire business and helping to identify opportunities to optimise the business ... Marketing has announced that it has appointed a new managing director, Richard O’Connor. This is the first ...

    David Rowlands - 26/01/2022 - 10:41

  2. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

    ABM General B2B marketing Performance management Download this now A must-read for anybody ...

    Daniela fernandes - 25/01/2022 - 11:29

  3. Why increased customer privacy provides an opportunity for marketers

    panel engagement will continue to provide relevant insights and predictions. 2. List hygiene management ...

    Sam Holding - 26/01/2022 - 10:07

  4. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    the content they need to solve real-world challenges. With an increasingly diverse portfolio, a new managing ... they exist to solve,” Richard claims. “Our primary role is to solve customer pain points and help them ...

    David Rowlands - 26/01/2022 - 10:48

  5. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    and are preoccupied with administrative work processes such as project management, managing review/request cycles, ... to invest in technologies – like work management applications – that transform work practices, reduce ... managing workflows (38%), and collaboration between teams across numerous locations (37%) as their top ...

    David Rowlands - 25/01/2022 - 12:33

  6. Simon Daniels on the MOPs dos and don’t for 2022

    on the tech they actually need? “The key to marketing technology management is to understand what you’ve got ...

    David Rowlands - 25/01/2022 - 08:55

  7. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    B2B organizations create, manage and convert pipeline to revenue.” Dramatic shifts caused ... collaboration are major pain points in driving effective sales and marketing. 6sense’s solution acts ... management) to drive more informed and impactful prospect/customer engagement strategies. We are excited ...

    David Rowlands - 20/01/2022 - 14:46

  8. Three demand generation focus areas you need to know

    including their buying stage, behaviors, preferences, interests, and pain points. Once you have ...

    Satish Sadasivan - 21/01/2022 - 15:35

  9. Why you need emotional marketing in 2022

    say that B2B can only learn from B2C on this one! B2B marketers still need to consider the pain points ...

    David Rowlands - 20/01/2022 - 08:51

  10. How chatbots can enhance your ABM strategy

    or intent. Marketing teams can more easily track and manage conversations with each target account to deliver ...

    Justin McDonald - 19/01/2022 - 09:16

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