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  1. Annabel Rake on the importance of sustainability in marketing

    reason that inspired them to take action came from reading a book on the topic- a lightbulb moment ...

    David Rowlands - 02/12/2021 - 08:50

  2. Four game-changing insights driving customer acquisition in a digital world

    from the book Sticky Branding by Jeremy Miller and suggests that approximately 3% of your market ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  3. The data and science you need to know when approaching ABM email marketing

    assessment. This was the same when comparing those who accepted phone calls from the SDRs, with the e-book ... cadence to set a sales appointment to determine which audience was the most responsive. The e-book ... to all of the hand raisers.  Of those who downloaded the e-book, the number of people who replied ...

    David Rowlands - 16/11/2021 - 09:39

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    a riding club member, I booked a HighKit ride when I went to LA, it was there when I needed it, like ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    a prospective client looking to get virtual phone number or voicemail services, then a case study demonstrating ...

    John Allen - 17/11/2021 - 08:39

  6. Unconventional ways of getting customer insight

    give over the phone.  At Moneypenny, we found Live Chat transcripts an invaluable source of real-time ...

    Kate Cox - 15/11/2021 - 09:25

  7. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    as an ABM-er? Can you remember back to 2003? Nokia phones were all the rage. Finding Nemo came out, and Dory’s ... charming lack of short-term memory captured our imaginations. Nokia phones were all the rage. And Facebook ... wasn’t even a thing – never mind that Meta thing. Oh, and did I mention, Nokia phones were all the rage. ...

    Bev Burgess - 05/11/2021 - 10:30

  8. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    to discuss her latest book, Customer Insight Strategies: How to Understand Your Audience and Create ... of customers. Christine added: “In the book, we talk about a five-step process to do that segmentation. We also ... for example, a mobile phone company can predict which customers are likely to churn, but are not going ...

    David Rowlands - 28/09/2021 - 13:42

  9. 7 Essentials for ABM

    Considerations when analysing the results: measuring the metrics   Click here to read this e-book This practical ...

    Francesca Davis - 27/09/2021 - 12:19

  10. How neuroscience affects CX in B2B marketing

    the battery saver on your mobile phone in a way. Customer experience is something that happens with every ...

    Lucy Gillman - 05/10/2021 - 10:24

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