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1. INTERNATIONAL MARKETING: Swapping backpacks for briefcases

   of their marketing strategy. “Technology, pharmaceutical and mobile phone companies will, I expect, be up there. ...

   a12admin a12 - 30/08/2007 - 00:00

2. HOW TO: Choose the right agency

   of EMAP, describes the last pitch he managed, “Geronimo [who won the pitch] were on the phone asking ...

   a12admin a12 - 07/11/2004 - 00:00

3. ANALYSIS: Business services suck the life out of marketing

   we pick up the phone and we speak to them. We have a chat and invite them out to an event. We might ...

   a12admin a12 - 26/04/2005 - 00:00

4. BEST PRACTICE: Outsourcing

   consultant and can do business with them, that consultant should be at the end of the phone no matter what.” ...

   a12admin a12 - 15/12/2004 - 00:00

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