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  1. How To: Expand your marketing activity to Europe

    purely pragmatic reasons you may have to run some of your operations from global HQ – or from a combined ...

    Jessica McGreal - 22/07/2014 - 18:49

  2. CASE STUDY: Berwin Leighton Paisner's brand refresh

    of London. It offers pragmatic, commercial legal advice to help companies, public sector bodies and private ...

    a12admin a12 - 01/12/2009 - 00:00

  3. Re-designing your website on a CMS? How to get a great design, not a boring one.

    and build new modules and slot them in with minimal knock-on effect. And it’s pragmatic from a CMS point ...

    Paul Hatcher - 11/03/2016 - 15:36

  4. HOW TO: Choose the right B2B agency

    brave and innovative or safe and pragmatic and then ask the agencies for examples of their own work, you ...

    a12admin a12 - 11/06/2010 - 00:00

  5. PROFILE: Lieneke Happel, marketing and customer service director at TNT Post

    everything is about measurability. "It's a Dutch thing," she tells me of her pragmatism ...

    a12admin a12 - 19/10/2010 - 00:00

  6. BRANDING: Best brand 2006- Hitachi

    to achieve from the outset. It is very pragmatic and open to ideas and not the kind of agency which takes ... says. "This evolution was a pragmatic response to the research. I believe we can always make ...

    a12admin a12 - 29/03/2007 - 00:00

  7. PROFILE: Sage's Joanna Elliot

    for developing the Sage brand, which she describes as "a combination of pragmatic and passionate; a marriage ...

    a12admin a12 - 21/12/2009 - 00:00

  8. PROFILE: Peter Richards, director of marketing, GL Noble Denton

    Richards says he sees this shift well on the way.  Richards’ pragmatism about the challenges he faces ...

    Anonymous (not verified) - 15/06/2012 - 16:24 - 1 comment

  9. BEST PRACTICE: Playing fair with competitions and prize draws

    of the UK. For those who favour taking a chance generally in relation to compliance, the pragmatic approach ...

    a12admin a12 - 15/10/2007 - 00:00

  10. 'Tis the season for awards

    meaningful metrics. I'd like to feel I combined the pragmatic with the innovative to get my own award. ...

    David Gingell - 12/08/2011 - 14:28

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