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1. BROADCAST: TV time?

   channel CNBC Europe- also president of the International TV Research Group- comments, "Measurement ...

   a12admin a12 - 26/01/2007 - 00:00

2. PROFILE: Michael Avis- Marketing Director, Sun Microsystems

   president and MD, to help steer the company through the challenges ahead. Yet it would appear that, in many ...

   a12admin a12 - 25/04/2006 - 00:00

3. DIGITAL MARKETING: Podcasting- Listen carefully

   a 12-part drama series focusing on security issues. According to Tina Stewart, vice president of marketing, ...

   a12admin a12 - 03/10/2007 - 00:00

4. TECHNOLOGY: Brand management- Keeping up appearances

   of literature is driven both by brand and compliance." Andrew Yates, senior vice-president at Aprimo, adds, ...

   a12admin a12 - 29/03/2006 - 00:00

5. BRANDING: Managing consistency

   of literature is driven both by brand and compliance." Andrew Yates, senior vice-president at Aprimo, adds, ...

   a12admin a12 - 29/03/2006 - 00:00

6. PROFILE: Andrew McGrath- Director of Marketing & Strategy, NTL Telewest Business

   say foolhardy – decision to jump ship and join troubled telecompany Worldcom in 2003 as vice president ...

   a12admin a12 - 09/07/2007 - 00:00

7. Step up and verify!

   ROI Digital advertising offers brands a huge opportunity to reach relevant audiences at scale. However, a growing industry means a growth in rogue traders and bot fraud. 30541 blog/posts/2014/10/10/step-and-verify Fraudulent online traffic is rising, with ...

   Donald Hamilton - 10/10/2014 - 10:04

8. Cannes Lions and the cross screen world

   Mobile Cannes Lions provides a vibrant hub for the ad industry to come together. One topic that came up repeatedly at this year's festival was cross screen activity. 25355 blog/posts/2014/07/03/cannes-lions-and-cross-screen-world Each year, Cannes Li ...

   Donald Hamilton - 03/07/2014 - 12:46

9. Data: As With Most Things, It's Not What You've Got, It Is How You Use It

   There is a huge volume of information and data available about the customer in the market today. Almost too much, to the extent where organisations are losing sight of the customer. 25164 blog/posts/2014/06/09/data-most-things-its-not-what-youve-got-it-ho ...

   Donald Hamilton - 09/06/2014 - 11:34

10. PROFILE: Danny Garvey- Vice President of Marketing, BT

    Over the past 30 years, BT has consistently been one of the biggest marketing spenders in the UK, and as a consequence it has remained one of the biggest brands. Its brand icons and ambassadors have entered the folklore and language: from the Buzzbee cart ...

    a12admin a12 - 25/05/2005 - 00:00

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