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  1. Revenue operations manager

    initiatives aimed at accelerating growth Remove bottlenecks and blockers that inhibit growth Optimisation ...

    Jennie Barrick - 12/01/2023 - 15:20

  2. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    initiative represents big change and potential disruption. In fact, most CMO-led, strategic ... and business-based marketing initiatives do. And should. As we have recently written about, change generates fear ... point to the costs of an initiative as a ‘stopper’ rather than the real reasons – uncertainty ...

    Sue Mizera - 15/12/2022 - 08:40

  3. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    in their roles, but it does make everything else easier and other initiatives more likely to stick. Invest in your ...

    Joel Harrison - 14/12/2022 - 10:59

  4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    positioning initiative for your company, in spite of the odds against you? Let’s explore Ethos, Logos ... to reflect our new energy and purpose. Immediate initiatives will be put in place to take our new brand ...

    Sue Mizera - 08/12/2022 - 10:09

  5. Transforming your promise into your brand DNA

    a strong brand is to figure out how the initial promise generates purpose. Why does the brand exist ...

    Zsofia Raffa - 29/11/2022 - 10:41

  6. Inside Intent Data: Unlocking Demand Generation Results

    data initiatives. Inbox Insight ...

    Jerusa Calliste - 23/11/2022 - 09:47

  7. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

    Gold wins for ‘Best use of ABM’ and ‘Best customer engagement initiative’ just for good measure. Want ...

    Jerusa Calliste - 22/11/2022 - 17:07

  8. Does ESG get the gold standard for B2B at the DMA Awards?

    was a very interesting if disparate collection of marketing initiatives from very different brands operating ...

    Joel Harrison - 18/10/2022 - 13:28

  9. News: HCLTech launches new brand positioning of supercharging progress

    CSR partnerships and volunteer-led initiatives to supercharge its efforts across core pillars ...

    Anonymous (not verified) - 27/09/2022 - 09:01

  10. How to unlock green growth

    them in co-funding R&D initiatives to move away from virgin plastic.  Green go-to-market means ... to operationalise green initiatives, building entirely new business may be required to execute on disruptive ideas.  ...

    Anonymous (not verified) - 16/09/2022 - 11:16

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