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GDPR: B2B marketers less aware but more prepared than B2C peers
data regulation, they’re less likely (-6%) to possess a detailed understanding of how GDPR will affect ... their company. GDPR marketing consent The General Data Protection Regulation (GDPR) comes into play 25 May 2018 ... their jobs, B2B brands are finally waking up to the possibilities the new data regulation will bring, rather ...
Alex Clarke - 08/12/2017 - 11:43
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Businesses expected to increase funding in marketing automation
The report was also careful to acknowledge the upcoming EU regulation: GDPR, that’s effect is currently ... the regulation will cause a short pause in the adoption of tech before encouraging businesses to take a more ... comprehensive guide explains what the General Data Protection Regulation (GDPR) is, how this incoming data ...
Molly Raycraft - 09/05/2018 - 16:12
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Martech and GDPR: A B2B marketer’s guide
the regulation will affect the use of martech As the enactment date of GDPR looms ever closer, many marketers ... is legislation for the digital age. It considers cookies and IP addresses, it replaces outmoded regulations from ... awareness along the way. However, as with any new regulation, there will be those who have put GDPR ...
Emma Crofts - 25/04/2018 - 09:00
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GDPR: Two-thirds of business owners still unprepared for new data legislation
DocsCorp. The General Data Protection Regulation comes into effect 25 May 2018, and companies which fail ... to comply with new regulations under GDPR. Shockingly, 30% of the SME business owners polled didn’t even ... Data Protection Regulation (GDPR) is, how this incoming data protection law will affect ...
Alex Clarke - 26/09/2017 - 09:53
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5 ways accounting firms can be braver with branding
Professional services firms face increased market disruption from new rivals and regulation ... strategy should certainly be high on the agenda of accountancy firms right now. Regulators and clients want ... rivals and regulation. David Shalam provides advice on how their brands can stand out from ...
David Shalam - 01/03/2019 - 10:20
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EU privacy laws versus ad tech companies
a reality when new regulations drafted by the European Commission on data use and privacy come into effect ... across the EU during summer 2018. It’s clear that the drafts, known as General Data Protection Regulation ... (GDPR) and the ePrivacy Regulation, represent a substantial departure from the status quo in the way ...
David Gosen - 15/03/2017 - 11:06
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GDPR: Marketers see new data regulation as a creative opportunity
Regulation (GDPR) – which comes into effect in May 2018 – represents a unique opportunity to formulate more ... are finally starting to recognise the opportunities, rather than the challenges, that the new data regulation ... the General Data Protection Regulation (GDPR) is, how this incoming data protection law will affect your ...
Alex Clarke - 15/11/2017 - 11:23
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53% of UK consumers think businesses are dishonest about personal data
Consulting Group and law firm DLA Piper into the impact of the General Data Protection Regulation (GDPR) ... The study urged companies to go beyond simply compliance with the regulation and take “modest extra steps” ... "short-sighted" approaches to the regulation that will require "radical revision" before the deadline. ...
Paul Snell - 09/03/2018 - 10:05
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GDPR: The challenges and opportunities
roundtable on GDPR $0.00 With just over a month to go until the General Data Protection Regulation (GDPR) ... With just a matter of weeks to go until the General Data Protection Regulation (GDPR) comes into force on 25 ...
Cliff Guy - 03/05/2018 - 15:00
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GDPR: Going beyond compliance to create competitive edge
marketing can be a blind spot for organisations when it comes to the new regulation, focusing instead ... 5 frequently asked questions about the data protection regulation Whichever strategy best fits your business, ... enforced by the regulation, and almost half (45%) expect to reduce costs, increase revenue or market share ...
Rebecca Ley - 27/03/2018 - 11:45