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  1. Awards case study: Find out how HSBC managed to gain 179.3m impressions and 771k clicks on digital media assets

    social, paid search, programmatic, testimonials, events, customer roadshows and frontline HSBC ... development  Oct 2018 to Feb 2019 – Creative development May 2019 – Soft launch during of China-ASEAN Roadshow ... in Shanghai  July 2019 – Full launch including HSBC public website, search, social, programmatic, roadshows ...

    Kavita Singh - 26/11/2020 - 16:14

  2. From Zoom fatigue to broadcast nirvana: a B2B marketers guide to virtual events

    Event Given the ongoing pause on physical events like trade shows, customer roadshows or exclusive ... piece company meetings or customer roadshows. But whether a hosted event or a virtual summit, we have ... pause on physical events like trade shows, customer roadshows or exclusive dinner roundtables, B2B ...

    Dan Roche - 23/02/2021 - 12:59

  3. Why Webinar World is a must-attend event for engagement-focused B2B marketers

    probably haven’t attended Webinar World, ON24’s showpiece international webinar geekfest roadshow. Here’s ... webinar geekfest roadshow. Here’s why this event has become a regular fixture in my calendar – and why ... for ON24's Webinar World roadshow anonymous user Blog United Kingdom 5 Average: 5 (1 vote) ...

    Joel Harrison - 16/07/2019 - 17:39

  4. Does your tech brand have a multi-million dollar calling card?

    It’s no coincidence that we have got nine technology roadshows touring the UK, Europe and Middle ... summed it up brilliantly: “We do lots of different types of marketing but our roadshow is the only one ... does roadshow marketing offer and why is it being used more and more by some of the world’s leading ...

    Keith Austin - 25/04/2013 - 09:16

  5. EVENT MARKETING NEWS: The BMA launches international roadshow

    16842 news/archive/event-marketing-news-bma-launches-international-roadshow The B2B professional ... body, the Business Marketing Association (BMA) has announced a seven-stop international event roadshow ... to celebrate its 90th anniversary. The ‘Go and grow’ roadshow series, aimed at B2B marketers, will begin ...

    Jason Taylor - 13/03/2012 - 15:28

  6. Roadshows that turn heads with playful graphics

    Jaw-dropping, traffic-stopping roadshow trucks not only make headlines and drive social sharing, ... blog/posts/2014/01/08/roadshows-turn-heads-playful-graphics Jaw-dropping, traffic-stopping roadshow trucks not only make headlines and drive social sharing, ... and maximising opportunities to see. The design and graphical application of a brand on a roadshow truck ...

    Will Woolner - 08/01/2014 - 14:32

  7. Making inroads in Russia

    Roadshow truck tours in emerging markets are growing due to their success in delivering ... then roadshows provide the solution. Yet for those tactically using roads to enter new markets the logistics ... as they spearhead roadshow campaigns across Russia. Companies such as Cisco, Infinera and Ciena visit Sviaz Expocomm ...

    Peter Blyth - 14/08/2013 - 11:22

  8. BRAND NEWS: Iveco Stralis hi-way launches with B2B integrated campaign

    launched a B2B roadshow campaign ‘Meet the hi-way’ to unveil the new Stralis Hi-Way. Organised by Mobile ... Promotions, the national roadshow tour hit seven high footfall truckstop locations across the UK to allow ... Iveco to engage with two different target audiences. In the build up to the roadshow the campaign ...

    Jessica McGreal - 09/05/2013 - 10:15

  9. BRAND CAMPAIGN NEWS: Ciena hits the road in the Middle East

    equipment provider Ciena has entered a new stage of its roadshow which will see the tour extend ... to the Middle East for two months. The mobile ‘innovation lab’, created by B2B roadshow expert Event Marketing ... voice, video and data services to network operators worldwide. After the Middle East trip the roadshow ...

    Gemma Huckle - 16/12/2011 - 11:24

  10. The unsung heroes shaping roadshow success

    blog/posts/2013/02/27/unsung-heroes-shaping-roadshow-success The line up of stars set to adorn our stamps has made me wonder how many people really count ... those much closer to home and this got me thinking about the roadshow business, how we work at EMS ... critical to roadshow success and the real heroes behind the business. They are the people who work out ...

    Keith Austin - 27/02/2013 - 11:46


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