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  1. How to bridge the sales and marketing alignment gap – once and for all

    to understand these nuances, get under the skin of your business, and agree clear business outcomes based ...

    John Cheney - 17/01/2022 - 10:01

  2. How and why marketing must drive sustainability

    chain. We are reviewing our suppliers to ensure fair treatment of employees. We acknowledge that climate ...

    David Rowlands - 11/01/2022 - 08:47

  3. What’s in store for B2B marketing in 2022?

    desperate to create deeper relationships through co creation, so customers have “skin in the game” Finally ...

    David Rowlands - 07/01/2022 - 15:27

  4. The big lie of thought leadership in B2B

    social web experience.   Content may be king, but you need to be thinking about the whole royal treatment ...

    Philip Trippenbach - 07/12/2021 - 09:12

  5. How to realise the full potential of sustainability marketing

    management, and treatment of employees. Stories are important too, so showcase improvements in areas ...

    Leeya Hendricks - 26/11/2021 - 09:41

  6. The data and science you need to know when approaching ABM email marketing

    ECG, eye tracking, facial recognition and galvanic skin response to study buyers’ reactions to B2B ...

    David Rowlands - 16/11/2021 - 09:39

  7. 7 alliance partner marketing pitfalls you may not know (but should)

    Both partners need to  have about the same amount of skin in the game.   When one partner ...

    Rod Griffith - 26/08/2021 - 10:42

  8. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

    and white aesthetic provides a cutting-edge look and feel, and the X/chevron treatment complements Nutanix’ ...

    Kavita Singh - 02/06/2021 - 11:31

  9. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    consideration; and while IT, HR and the CFO office have plenty of skin in this game, the choice of workstyles ...

    Iain Halpin - 01/06/2021 - 14:07

  10. Business to Human: How to adapt to changing buyer journeys beyond 2021

    to rethink marketing attribution in this new environment. Getting under the skin of what’s really going ...

    Jack Mann - 19/03/2021 - 14:19

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